UGC strategist

Location:
Chandigarh (100% On-site)

Job Type:
Full-Time, Permanent

Experience:
4+ years

Salary Range:
₹40,000 – ₹45,000 per month

About the Role:

We're on the lookout for a
quick-thinking, UGC Strategist
with a strong sense of style and a collaborative attitude. This is not your typical writing job — we want someone who can bring fresh ideas, contribute to content shoots and work closely with creators and models. If you're someone who can think fast, dress well, and isn't afraid to get hands-on with the team, this is your chance to thrive in a dynamic, trend-driven environment.

Key Responsibilities:

• Assist in
  end-to-end UGC shoot process
  : ideation, pre-production, execution and post-production.
• Plan and manage
  UGC deliverables
  (monthly/quarterly) for assigned brands under the guidance of the UGC Lead.
• Stay updated on
  UGC trends, hooks and formats
  to keep content engaging.
• Support in
  recruiting and coordinating
  with UGC creators, models and influencers.
• Draft
  scripts, hooks and content outlines
  tailored to each brand's needs.
• Ensure content meets Agadh's
  quality standards
  for video, audio, lighting and presentation.
• Provide
  creative briefs and assistance
  during shoots.
• Ensure models deliver
  authentic and brand-aligned performances
  .
• Maintain a
  UGC deliverables tracker
  and keep status updated for accountability.
• Conduct
  quality checks
  before submissions.
• Act promptly on
  client queries/messages
  related to UGC deliverables.
• Collaborate with editors, copywriters and the UGC Lead to refine outputs.
• Proactively share
  ideas and improvements
  based on client/market feedback.

What We're Looking For:

• Minimum 3 years of prior experience in story
  writing, UGC creation or social media storytelling
  .
• Someone who is
  quick, witty and creative
  — with a unique tone and perspective.
• Strong aesthetic sense and great personal style
  — someone who can look the part and inspire others.
• A team player who's
  humble, grounded and easy to work with
  — zero attitude, all hustle.
• Comfortable working around
  models, creators and during high-paced shoot environments
  .
• Proactive and willing to
  support the team beyond just writing
  — from idea to execution.
• Ability to meet deadlines and handle multiple brand deliverables.
• Eagerness to learn, experiment, and grow under the mentorship of the UGC Lead.

Bonus Points:

• Prior experience in
  fashion, beauty, lifestyle or D2C content production
  .
• Comfortable appearing on camera or directing others in front of it.
• Knowledge of
  Instagram Reels and viral content formats
  .

Perks of Working with Us:

• Creative freedom & exposure to fast-growing digital content
• Work with a young, energetic and passionate team
• Opportunity to style, shoot and shape content that reaches thousands