SEO Specialist

1 week ago

Thiruvananthapuram, Kerala, India Verminex Full time

The SEO & Google Ads Specialist is responsible for planning, executing, and optimizing both organic (SEO) and paid (Google Ads) marketing strategies to maximize website visibility, traffic, and conversions. The role involves keyword analysis, ad campaign management, on-page/off-page SEO optimization, performance tracking, and continuous improvement of ROI through data-driven insights.

Key Responsibilities:Search Engine Optimization (SEO):

  • Perform keyword research and competitor analysis to identify growth opportunities.
  • Optimize website content, metadata, URLs, and internal linking for better search rankings.
  • Implement on-page and off-page SEO strategies, including link building and content optimization.
  • Conduct technical SEO audits to improve site speed, mobile-friendliness, and crawlability.
  • Manage local SEO strategies including Google Business Profile optimization.
  • Track, analyze, and report SEO performance using tools like Google Search Console, Analytics, SEMrush, Ahrefs, or Moz.
  • Collaborate with web developers and content creators to implement SEO best practices.

Google Ads (PPC) Management:

  • Create, manage, and optimize Google Ads campaigns (Search, Display, Video, and Performance Max).
  • Conduct keyword bidding strategies, ad copy testing, and conversion tracking setup.
  • Monitor and adjust campaigns to maximize ROI and reduce cost per click (CPC).
  • Analyze campaign performance and prepare detailed monthly reports.
  • Implement remarketing campaigns and A/B testing to improve ad performance.
  • Stay up-to-date with Google Ads policies, trends, and updates.

Analytics & Reporting:

  • Track and evaluate key performance indicators (KPIs) across SEO and PPC campaigns.
  • Provide weekly and monthly reports to management and clients with actionable insights.
  • Recommend strategies for continuous improvement in visibility and conversions.

Minimum 2–4 years of experience in SEO and Google Ads management.

  • Strong understanding of Google algorithms, ranking factors, and PPC bidding systems.
  • Proficiency with tools such as Google Ads Manager, Google Analytics, Search Console, SEMrush, Ahrefs, Tag Manager, and Excel.
  • Experience managing budgets and optimizing ad spend for multiple clients or campaigns.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to work independently and manage multiple projects efficiently.
  • Strong understanding of Google algorithms, ranking factors, and PPC bidding systems.
  • Proficiency with tools such as Google Ads Manager, Google Analytics, Search Console, SEMrush, Ahrefs, Tag Manager, and Excel.
  • Experience managing budgets and optimizing ad spend for multiple clients or campaigns.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to work independently and manage multiple projects efficiently.

Key Skills:

  • SEO (On-page, Off-page & Technical)
  • Google Ads Campaign Management
  • Keyword Research & Competitor Analysis
  • Conversion Rate Optimization (CRO)
  • Google Analytics & Reporting
  • Ad Copywriting & A/B Testing
  • Local SEO & Google Business Optimization
  • ROI & Performance Tracking

Job Type: Full-time

Pay: ₹12, ₹20,000.00 per month

Work Location: In person

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