Digital marketing specialist

3 days ago

Dodda Ballapur Karnataka, India Succinnova Technologies Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Job Description – Digital Marketing Specialist
Position Overview

We are seeking a dynamic, analytical, and results-driven
Digital Marketing Specialist
to lead and execute online marketing initiatives. The role involves developing, implementing, and optimizing multi-channel digital campaigns to enhance brand visibility, drive website traffic, generate qualified leads, and improve customer engagement.

Key Responsibilities
1. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

  • Conduct keyword research, competitor analysis, and content gap analysis.
  • Optimize website architecture, content, metadata, and internal linking for improved rankings.
  • Develop and manage backlink strategies and outreach campaigns.
  • Perform regular SEO audits and implement technical improvements.
  • Set up, manage, and optimize Google Ads and other PPC campaigns.

2. Digital Marketing Campaigns & Performance Management

  • Manage and execute campaigns across Google Ads, LinkedIn, Meta, Bing, and display networks.
  • Strategize, launch, and optimize SEM and paid social lead-generation campaigns daily.
  • Track and improve ROI, CPC, CTR, reach, engagement, and conversions across channels.
  • Conduct A/B testing on ads, creatives, CTAs, and landing pages.
  • Run paid social campaigns on LinkedIn Ads, Meta Ads, and X (Twitter) Ads.

3. Email Marketing & CRM

  • Build and maintain segmented subscriber lists through CRM and marketing automation tools.
  • Optimize email subject lines, CTAs, templates, and content for engagement.
  • Ensure deliverability, compliance (GDPR, CAN-SPAM), and list hygiene.
  • Set up automated drip campaigns and lead-nurturing workflows.
  • Execute targeted communication (email, SMS, push notifications, in-app messages).

4. Content Marketing & Strategy / Brand Advocacy

  • Develop SEO-driven content for blogs, case studies, POVs, videos, playbooks, and website pages.
  • Identify trending topics and create engaging, high-impact digital content.
  • Strengthen brand positioning by crafting unique value propositions and elevator pitches.
  • Drive customer advocacy through client testimonials (video and text).

5. Analytics & Reporting

  • Use Google Analytics, Search Console, SEMrush, Ahrefs, and social media insights to track performance.
  • Measure and report campaign performance against defined KPIs (traffic, leads, conversions, ROI).
  • Generate weekly/monthly reports with actionable insights and recommendations.
  • Monitor KPIs like CPA, CPL, ROAS, LTV, and conversion rates to optimize marketing spend.
  • Identify trends, issues, and opportunities to continuously improve performance.

Requirements

  • Education:
    Bachelor's degree in Marketing, Business, Communications, Engineering, or related fields. Post-graduate qualifications are a plus.
  • Experience:
    2–5 years of proven experience in digital marketing.
  • Tools Proficiency:
  • Google Analytics, Google Ads, SEMrush/Ahrefs
  • Mailchimp, HubSpot, or similar CRM systems
  • Meta Ads Manager
  • Web analytics tools (NetInsight, Omniture, WebTrends)
  • Ad-serving tools (DART, Atlas)
  • Analytical Ability:
    Strong analytical and data-driven mindset, with the ability to interpret data, identify trends, and generate actionable insights.

Preferred Skills

  • Experience with marketing automation platforms (HubSpot, Zoho MarketingHub, Marketo, etc.).
  • Basic knowledge of HTML/CSS and landing page optimization principles.
  • Understanding of JavaScript, HTML/CSS limitations, and responsive design.

  • Digital Marketing Executive

    1 week ago

    Bengaluru, Karnataka, India TLM Digital Marketing Full time

    **Company Description** **Role Description** This is a full-time on-site role for a Digital Marketing Executive (Paid Ads). The Digital Marketing Executive will be responsible for developing and executing online campaigns, managing paid ads, monitoring and analyzing web and social media analytics, creating and managing web content, and communicating with...

  • Digital Marketing

    1 week ago

    Bengaluru, Karnataka, India TLM Digital Marketing Full time

    **Company Description** **Business Development** We're looking for a business development Executive (Freshers) to take over new sales. To excel in this role you should be an active listener, have a compelling sales personality, and have a hunger to chase and close new business from cold calls and inbound warm leads. The Business Development executive is...

  • Freelance Digital Marketer

    1 week ago

    Bengaluru, Karnataka, India Aabhijathyam Marketing Services Pvt Ltd Full time

    **Seeking Digital Marketing Freelancers in Bangalore** **Location**: Bangalore, Karnataka **Company Description** **Positions Available : 3** **1. Paid Advertising Specialist** - Expert in Google Ads and Meta Ads campaign management - Experience in creating and optimizing search, display, and video campaigns - Proven track record in managing substantial...

  • Digital Marketing Trainer Executive

    2 weeks ago

    Bengaluru, Karnataka, India Digital Marketing Academy Full time

    Excellent communication both verbal and written - Presentation Skills - Teaching Skills - Time Management - Interpersonal skills - Experience in Digital Marketing Training - Immediate joiners more preferred - Proficiency in English Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: - Day shift Application Question(s): - Do you have Notice Period? -...

  • Hiring Digital Marketing Executive

    1 week ago

    Bengaluru, Karnataka, India Digital Orbis Creators LLP Full time

    **Greetings From Job Store Consulting** **Job Description: Digital Marketing Specialist** **About the Role**: As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, and drive sales. You will work closely with our marketing and sales teams...

  • Digital Marketing Specialist Manufacturing

    3 weeks ago

    Bangalore, Karnataka, India HireInfinity Consulting Full time

    Our Client is a fast-growing manufacturing consulting company helping global enterprises and industrial innovators streamline product development through advanced manufacturing solutions specializing in delivering custom-built manufacturing intelligence bridging the gap between design engineering and execution To support their international expansion and...

  • Digital Marketing Trainer

    6 days ago

    Bengaluru, Karnataka, India National Institute of Digital Marketing Full time

    We are currently seeking a highly skilled and experienced _**Digital Marketing Trainer**_ to join our team at the _**National Institute of Digital Marketing**_. As a Digital Marketing Trainer, you will play a pivotal **role in teaching the students** with the knowledge and skills they need to thrive in the industry. **Responsibilities**: - Develop...

  • Digital Marketing Trainer

    1 week ago

    BTM Layout, Bengaluru, Karnataka, India National Institute of Digital Marketing Full time

    **Job Title**: Digital Marketing Trainer **Location**: BTM Layout, Bangalore **Position Type**: Full-Time **NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE** is India's No.1 Premium Digital Marketing Training Institute, offering classroom-based and live online training by industry professionals. The institute provides Digital Marketing courses for...

  • Digital Marketing Trainer

    5 days ago

    BTM Layout, Bengaluru, Karnataka, India National Institute of Digital Marketing Full time

    **Job Title**: Digital Marketing Trainer **Location**: BTM Layout, Bangalore **Position Type**: Full-Time **NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE** is India's No.1 Premium Digital Marketing Training Institute, offering classroom-based and live online training by industry professionals. The institute provides Digital Marketing courses for...

  • Digital Marketing Specialist

    2 weeks ago

    Yeshwanthpur, Bengaluru, Karnataka, India Futura Surgicare Pvt Ltd Full time ₹ 4,50,000 - ₹ 6,00,000 per year

    Job Title: Digital Marketing SpecialistLocation: Yeshwanthpur BangaloreDepartment: MarketingPosition Summary:We are seeking a results-driven Digital Marketing Specialist to manage end-to-end digital marketing activities for our medical device portfolio. This role is responsible for developing, executing, and optimizing digital strategies that drive brand...