Digital Marketing Specialist Manufacturing

3 weeks ago

Bangalore Karnataka, India HireInfinity Consulting Full time

Our Client is a fast-growing manufacturing consulting company helping global enterprises and industrial innovators streamline product development through advanced manufacturing solutions specializing in delivering custom-built manufacturing intelligence bridging the gap between design engineering and execution To support their international expansion and drive lead generation for our high-value B2B services were seeking a Digital Marketing Specialist with proven experience in the manufacturing or industrial sector who is passionate about digital strategy analytics and building marketing systems that scale Role Overview As a Digital Marketing Specialist you will be responsible for executing performance-driven digital campaigns targeted at the manufacturing and industrial audience This role demands a strong understanding of B2B buyer journeys in technical sectors and the ability to translate complex value propositions into compelling marketing content Your prior experience in a manufacturing company or related industrial domain will be critical to understanding our target audience and effectively driving engagement with technical decision-makers Key Responsibilities Digital Strategy Campaign Management Create and implement integrated digital marketing campaigns aligned with the buyer journey of manufacturing decision-makers Understand the unique challenges of marketing industrial services and apply this knowledge in strategy development Website Marketing SEO SEM Optimize website and landing pages to clearly communicate technical capabilities and manufacturing solutions Run targeted SEM campaigns relevant to industrial audiences and buyers Account-Based Marketing ABM Work closely with sales teams to create ABM campaigns targeting key manufacturing clients and high-value engineering accounts Social Media Marketing Develop and schedule technical and industry-specific content for platforms like LinkedIn to engage manufacturing professionals and influencers Required Qualifications Experience 35 years in B2B digital marketing with a minimum of 12 years working in or for a manufacturing industrial company Industry Familiarity Strong understanding of marketing challenges sales cycles and personas in the manufacturing or engineering space

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