
Job Description- Lead – Growth
4 days ago
About the Company:
Our client is a pioneering AgriTech company transforming Indian agriculture through
digital innovation, sustainability, and social impact
. Founded in 2024, we are building a
mobile platform connecting farmers, service providers, and agri-value chain stakeholders
for smarter decision-making and sustainable practices.
Position Overview:
We are looking for a
Lead – Growth & Product Marketing
to drive
app adoption, user engagement, and growth
. This is a high-impact role for someone with
consumer-tech or e-commerce experience.
who can combine
product thinking, marketing, and user empathy
.
Key Responsibilities:
- Develop and execute
user acquisition, activation, and retention strategies
for the app. - Build
multi-channel marketing campaigns
(digital, influencer, field activations, partnerships). - Partner with
Product & Tech teams
to optimize app experience using analytics and user feedback. - Define and track
key growth metrics
(CAC, LTV, churn, retention). - Develop a
brand narrative
around sustainability, innovation, and community impact. - Lead creation of
digital and vernacular content
tailored to farmers. - Manage marketing budgets, agency partners, and internal teams for impactful execution.
Key Requirements:
- 6–12 years in
consumer-tech, e-commerce, mobility, or AgriTech startups
. - Proven experience in
app marketing, growth, and user acquisition
. - Hands-on with
digital marketing tools, analytics, and campaign automation
. - Understanding of
rural or tier-2/3 user adoption
is a plus. - MBA or equivalent degree in Marketing, Product, or related field.
- Strong analytical, creative, and execution skills.
Behavioral Competencies:
- Mission Alignment:
Passion for sustainability, agriculture, and rural empowerment. - Customer Empathy:
Understand grassroots users and their challenges. - Innovation Mindset:
Comfortable with experimentation and iteration. - Collaboration:
Works effectively across teams and partners. - Integrity & Accountability:
High ownership and commitment to impact.
Why Join Us:
- Be part of a
founding team building a high-impact AgriTech platform
. - Shape a
digital ecosystem empowering millions of farmers
. - Work in a
purpose-driven, innovative, and inclusive environment
.
-
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