Job Description- Lead – Growth

2 weeks ago

Delhi, Delhi, India MyndCrest Business Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Company:

Our client is a pioneering AgriTech company transforming Indian agriculture through
digital innovation, sustainability, and social impact
. Founded in 2024, we are building a
mobile platform connecting farmers, service providers, and agri-value chain stakeholders
for smarter decision-making and sustainable practices.

Position Overview:

We are looking for a
Lead – Growth & Product Marketing
to drive
app adoption, user engagement, and growth
. This is a high-impact role for someone with
consumer-tech or e-commerce experience.
who can combine
product thinking, marketing, and user empathy
.

Key Responsibilities:

  • Develop and execute
    user acquisition, activation, and retention strategies
    for the app.
  • Build
    multi-channel marketing campaigns
    (digital, influencer, field activations, partnerships).
  • Partner with
    Product & Tech teams
    to optimize app experience using analytics and user feedback.
  • Define and track
    key growth metrics
    (CAC, LTV, churn, retention).
  • Develop a
    brand narrative
    around sustainability, innovation, and community impact.
  • Lead creation of
    digital and vernacular content
    tailored to farmers.
  • Manage marketing budgets, agency partners, and internal teams for impactful execution.

Key Requirements:

  • 6–12 years in
    consumer-tech, e-commerce, mobility, or AgriTech startups
    .
  • Proven experience in
    app marketing, growth, and user acquisition
    .
  • Hands-on with
    digital marketing tools, analytics, and campaign automation
    .
  • Understanding of
    rural or tier-2/3 user adoption
    is a plus.
  • MBA or equivalent degree in Marketing, Product, or related field.
  • Strong analytical, creative, and execution skills.

Behavioral Competencies:

  • Mission Alignment:
    Passion for sustainability, agriculture, and rural empowerment.
  • Customer Empathy:
    Understand grassroots users and their challenges.
  • Innovation Mindset:
    Comfortable with experimentation and iteration.
  • Collaboration:
    Works effectively across teams and partners.
  • Integrity & Accountability:
    High ownership and commitment to impact.

Why Join Us:

  • Be part of a
    founding team building a high-impact AgriTech platform
    .
  • Shape a
    digital ecosystem empowering millions of farmers
    .
  • Work in a
    purpose-driven, innovative, and inclusive environment
    .

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