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Assistant Manager Marketing

2 weeks ago

Bengaluru, Karnataka, India Apto Solutions Full time US$ 90,000 - US$ 1,20,000 per year

Position - Assistant Manager Marketing

Experience years

Budget LPA

Location - Bengaluru

Key Responsibilities:

Strategic Marketing: Develop and execute comprehensive marketing strategies aligned with business goals in the robotics sector. Develop and execute integrated B2B marketing strategies to promote robotic solutions across multiple industries. Product Marketing: Craft compelling messaging and go-to-market strategies for robotics products and solutions. Content Creation: Oversee creation of technical content (case studies, white papers, blogs, product videos, etc.) that resonate with industry professionals and decision-makers. Lead Generation: Plan and execute campaigns to drive demand and generate qualified leads via digital, events, and partner channels. Market Research: Conduct competitive analysis, customer interviews, and market research to inform positioning and product development. Events & Tradeshows: Represent the company at industry events, exhibitions, and webinars; coordinate logistics and messaging. Digital Marketing: Manage performance across digital channels including SEO, SEM, email, and social media to maximize visibility and engagement. Analytics & Reporting: Measure campaign ROI and optimize strategies based on data-driven insights. Team Collaboration: Work cross-functionally with Sales, Product, and Engineering teams to ensure aligned marketing efforts.
Requirements:

5–10 years of experience in B2B marketing, preferably in robotics, automation, industrial tech, or hardware sectors. Strong understanding of technical products and the ability to translate complex concepts into clear, engaging messaging. Demonstrated success in launching marketing campaigns that generated tangible business outcomes. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Excellent communication, leadership, and project management skills. Bachelor//'s degree in Marketing, Engineering, Business, or related field (MBA is a plus).