Paid Marketing Specialist

Job Description: Paid Marketing Specialist (5–8 Years)1. Role Summary
The role focuses on driving customer acquisition, lead generation, brand visibility, and revenue growth through performance-driven paid marketing campaigns. The specialist will manage multi-channel paid campaigns, optimize ROI, reduce cost per acquisition, and continuously improve campaign efficiency across Google, Meta, LinkedIn, and other digital platforms.
This role demands strong analytical thinking, hands-on campaign execution, and the ability to scale paid programs aligned with business objectives.2. Key Objectives
Achieve monthly and quarterly lead-generation and revenue targets.
Deliver strong ROI with optimized CAC, CPL, and cost-per-conversion metrics.
Build, execute, and manage multi-channel paid campaigns to maximize performance.
Improve campaign quality through A/B testing, data analytics, and refined targeting.
Enhance funnel performance by collaborating with content, design, website, and sales teams.3. Core Responsibilities (5–7)
Plan, execute, and optimize paid marketing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant networks.
Conduct keyword planning, audience segmentation, budget allocation, and bidding optimization.
Monitor campaign performance daily and implement improvements to boost conversions and reduce costs.
Create and test ad creatives, landing pages, and audience cohorts for better engagement and conversion rates.
Analyze campaign data using tools like Google Analytics, Data Studio, Search Console, and internal dashboards.
Perform competitor analysis to refine positioning, messaging, and targeting.
Collaborate with content, design, SEO, and sales teams to improve conversion flow and lead quality.4. Must-Have Skills (Technical & Soft)Technical Skills
Strong experience in Google Ads (Search, Display, Performance Max), Meta Ads, and LinkedIn Ads.
Expertise in A/B testing, conversion tracking, and audience building.
Hands-on experience with Google Analytics (GA4), Tag Manager, UTM strategy, and tracking tools.
Ability to manage medium to large budgets with strong ROI focus.
Proficiency in keyword research, campaign structuring, and funnel optimization.Soft Skills
Strong analytical and data-driven mindset.
Excellent communication and reporting capabilities.
Problem-solving orientation with quick decision-making.
Attention to detail and ability to manage multiple campaigns simultaneously.
Ownership-driven attitude with a growth mindset.5. Good-to-Have Skills
Experience with B2B demand generation and SaaS lead funnels.
Knowledge of marketing automation tools (HubSpot, Zoho, Marketo, or similar).
Experience with remarketing, retargeting, and account-based marketing (ABM).
Familiarity with heatmap and behavioral analytics tools like Hotjar or Clarity.
Basic understanding of SEO and content-led growth strategies.6. Experience Requirements
5–8 years of relevant experience in performance marketing or paid acquisition roles.
Must have managed monthly budgets of ₹5–20 lakh or more.
Proven track record of delivering measurable results (lead growth, revenue impact, ROAS improvement).
Experience in IT services, SaaS, or B2B industries is preferred.7. KPIs / Success Metrics
Lead Generation Targets: MQL/SQL volume per month.
Cost Efficiency: Reduction in CPL, CPA, and CAC.
ROI Metrics: ROAS, contribution to revenue pipeline, and campaign profitability.
Conversion Rates: Landing page conversion %, ad CTR, and audience engagement.
Funnel Performance: Improvement in lead-to-opportunity conversion and lead quality.
Operational Excellence: Accuracy in tracking, reporting, and adherence to campaign budgets.
Testing Velocity: Number of meaningful A/B tests executed and improvement achieved.