Performance Marketing Executive

About Paywize

Paywize is building India's first Fintech Operating System, powering businesses with secure and scalable solutions for payouts, collections, connected banking, and digital financial services. Our platforms handle high-volume, transaction-heavy systems for enterprises, banks, and startups, enabling faster growth with trust and compliance.

About the Role

The Performance Marketing Executive is responsible for planning, executing, optimizing, and reporting on digital marketing campaigns across paid channels to drive measurable business results. The ideal candidate is data-driven, analytical, and experienced in managing paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.

Key Responsibilities

1. Campaign Management

2. Set up, manage, and optimize paid campaigns across Google, Meta (Facebook & Instagram), YouTube, LinkedIn, and other ad platforms.

3. Monitor performance daily to ensure campaigns meet key KPIs (CPC, CPA, ROAS, conversion rate).

4. Conduct A/B tests on ads, creatives, audiences, and landing pages.

5. Strategy & Planning

6. Assist in developing digital marketing strategies aligned with business goals.

7. Identify new opportunities for growth, audience targeting, and improvement in funnel performance.

8. Conduct competitor and market analysis to guide campaign strategy.

9. Analytics & Reporting

10. Track and report campaign performance using Google Analytics, data dashboards, and ad platform insights.

11. Generate weekly/monthly performance reports highlighting key metrics, insights, and recommendations.

12. Analyze user behavior, attribution paths, and conversion funnels to improve ROI.

13. Budget & Forecasting

14. Manage daily and monthly campaign budgets to ensure optimal spending.

15. Forecast performance and adjust spending based on trends and objectives.

16. Collaboration

17. Work with creative teams to develop ad creatives, copies, and landing pages.

18. Collaborate with sales, content, and product teams to ensure messaging alignment across campaigns.

19. Optimization & Growth

20. Continuously refine targeting, bidding strategies, and ad placements.

21. Test new channels, tools, and automation features to enhance performance.
22. Stay updated with industry trends, algorithm updates, and best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of experience managing performance marketing campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics (GA4).
• Hands-on experience with keyword research, audience segmentation, and ad creative analysis.
• Excellent analytical and numerical skills; ability to interpret complex data.
• Proficiency with Excel/Google Sheets for reporting and budget tracking.
• Strong communication and problem-solving skills.

Preferred Qualifications

• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Knowledge of SEO, CRO, and landing page optimization.
• Certification in Google Ads, Meta Blueprint, or similar platforms.
• Experience with e-commerce, SaaS, or B2B digital marketing.

Job Type: Full-time

Pay: ₹300, ₹600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Total Performance Marketing Executive experience (years)?
• Which performance marketing channels have you worked with (Google Ads, Facebook Ads, LinkedIn Ads, programmatic, affiliate marketing, etc.)? Can you give examples of campaigns you managed?
• What tools do you use for campaign management and analytics (Google Analytics, Facebook Ads Manager, SEMrush, etc.)?
• Which metrics do you consider most critical in a paid acquisition campaign?
• Current CTC (₹ per annum)?
• Expected CTC (₹ per annum)?
• Earliest joining date (Immediate / Serving Notice – specify date)?
• Current Location (City)?
• Native / Hometown Location?
• Highest Education Qualification?
• Year of Completion?

Work Location: In person