Ppc Specialist

2 weeks ago

Bengaluru, Karnataka, India Champion Infometrics Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: PPC Specialist B2B Performance Marketing

Experience: 2–4 years in B2B digital marketing

Responsibilities

  • Strategize, execute, and optimize ROI-driven B2B paid campaigns across Google Ads, Bing, LinkedIn Ads, Meta, and other relevant channels
  • Develop full-funnel campaign structures that align with complex B2B buyer journeys – from awareness to lead nurturing to conversion
  • Perform advanced keyword research tailored to B2B personas and intent-driven searches
  • Utilize Performance Max, LinkedIn Lead Gen Forms, and Google Discovery Ads for B2B lead acquisition
  • Leverage AI-based ad copy tools (e.g., ChatGPT, Jasper) to generate and test compelling ad variations
  • Implement smart bidding strategies, audience signals, and custom intent audiences for enhanced targeting
  • Set up and optimize GA4, GTM, and event-based conversion tracking to analyze campaign performance at every touchpoint
  • Create custom dashboards (Google Looker Studio / Tableau / Power BI) for real-time reporting of campaign KPIs
  • Collaborate with the SEO team to align paid and organic strategies for shared keyword wins and SERP dominance
  • Work closely with sales and SDR teams to monitor lead quality, nurture campaigns, and support ABM initiatives
  • Identify and reduce click fraud using third-party tools (e.g., ClickCease, Lunio)
  • Stay up-to-date with B2B marketing trends including intent-based targeting, cookie-less attribution, first-party data strategies, LinkedIn retargeting, and AI-enhanced campaign automation

Requirements and Skills

  • 2–4 years of hands-on experience managing B2B PPC campaigns with a focus on lead generation, pipeline growth, and ROI
  • Proven ability to manage multi-platform campaigns with budgets across stages (TOFU, MOFU, BOFU)
  • Strong knowledge of Google Ads, LinkedIn Campaign Manager, Microsoft Ads, Meta Ads Manager, and retargeting platforms (e.g. RollWorks, Demandbase, – preferred)
  • Solid understanding of B2B sales cycles, long-tail keywords, and gated content strategies
  • Proficient in GA4, Google Tag Manager, CRM (HubSpot, Salesforce) integration for lead tracking and reporting
  • Exposure to SEO best practices such as E-E-A-T optimization, Core Web Vitals, schema markup, and programmatic SEO (preferred)
  • Analytical mindset with strong data interpretation skills and experience with A/B testing
  • Excellent communication, copywriting, and stakeholder management skills
  • Google Ads and LinkedIn Certification (preferred or must complete post joining)

  • Bachelor's degree in Marketing, Digital Media, Business, or related field

  • Experience in Account-Based Marketing (ABM) using paid platforms

  • Exposure to MarTech stacks such as Clearbit, ZoomInfo, 6sense, or Bombora
  • Knowledge of Zero-click SEO, Google SGE optimization, and SERP feature targeting
  • Ability to work with low-intent, long sales cycle strategies, including remarketing, content syndication, and CRM nurturing

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