Brand Manager

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

S. No Get to know our organization – Click on the below links

1 Company Website

2 Zydus Corporate Park

Brand Manager - Everyuth

Functional Reporting: Category Lead

Administrative Reporting: Category Lead

Location: Ahmedabad

Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brands by

Planning & driving execution of annual & interim projects for the brand

Complete Business Responsibility for a category of the brand

Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company

Key Accountabilities/ Responsibilities

Financial

Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.

Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.

Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.

Customer

Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.

Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.

Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People

Lead cross-functional teams, including R&D, in the development and customization of new products

Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.

Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.

process

Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.

Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.

Continuously monitor and refine brand processes to adapt to market changes and internal needs.

Key Deliverables

% Achievement on Target - Top Line, Bottom Line

Timely delivery of NPD Projects

NPD Pipeline / Stage Gate Milestones

Brand Health Indicators

Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions

Internal

Sales, Planning

On alignment of monthly / quarterly / annual plans for the brand, channel

Time to time driving of back-end actions basis business plan

Coordination for planned production / changes / additional business ask & its timely delivery

Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

Channel Partners

Creative / Ad agencies, Media Agency

Relationship Management

Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

Brand Size

Team

Direct Reports: NA

Others

Brand P&L

Role Requirements:

Educational Qualifications

PG Degree in General / Marketing Management

Experience (Type & Nature)

3-6 years of experience in FMCG companies

Skills & Technical Competencies

Knowledge & understanding of relevant business indicators, category & industry

Understanding of Marketing Communication basics

Stakeholder Management

Effective Communication

Analytical ability, Logical thinking

Essential Skills/Competencies

Zydus Neev Behavioral Competency Framework