Product Marketing Specialist

17 hours ago

Chennai, Tamil Nadu, India SurveySparrow Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role - Product Marketer

Job location - Chennai (Work from office)

Roles & Responsibilities:

1. Sales Enablement:

  • Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.

2. Video Marketing:

-Develop and write storyboards and scripts for video content.

-Transform product modules into engaging videos and guides with technical expertise.

-Create innovative short and long-form video content to keep the audience engaged.

-Utilize creativity and strategic thinking to produce compelling video narratives.

-Collaborate with the marketing team to align video content with overall marketing strategies.

-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.

-Familiarity with basic videography and editing knowledge earns brownie points.

-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus

3. Market Research:

  • Conduct market research to identify customer needs, market trends, and competitive landscape.

  • Analyze data and insights to develop customer personas and segmentations.

  • Assist in the development of marketing strategies based on market research findings.

4. Partner Marketing:

  • Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.

  • Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.

  • Track and report on partner marketing activities to assess effectiveness and ROI.

5. Website Management:

  • Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.

  • Work with the design and development teams to implement website enhancements and drive continuous improvement.

  • Monitor website analytics to identify areas for improvement and make data-driven recommendations.

6. Social Media and Content Creation:

  • Draft engaging social media posts across various platforms to promote products and engage with customers.

  • Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.

  • Collaborate with the creative team to create visually appealing and impactful content.

7. User Education:

Assist in the development of user education materials, including product documentation, tutorials, and video guides.

-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials.

  • Digital Marketing Specialist

    5 days ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionWeboin Digital Marketing Agency is a leading company that aids businesses in establishing a strong online presence. With expertise in digital marketing, website design, development, and search engine optimization, we offer a comprehensive range of services. Our mission is to help startups and brands reach out to consumers affordably and...

  • Product Marketing Specialist

    1 week ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time US$ 60 - US$ 90

    Job Title: Product Marketing Specialist Key Responsibilities:Job Description: Assist in the development and execution of product marketing strategies to drive customer engagement and adoption.Required Skills: Excellent written and verbal communication skills, ability to analyze complex data and create compelling marketing materials.Benefits: Opportunity to...

  • Product Marketing Specialist

    7 days ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 8,00,000

    Product Marketing StrategistJob Title: Product Marketing ManagerOverview We are seeking a skilled product marketing strategist to position, promote, and grow adoption of one or more product lines in a competitive global market.The ideal candidate will translate technical product features into compelling business benefits tailored to different customer...

  • Product Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India ZF Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Product Marketing Manager About the team:Primarily responsible for ensuring the product''s operational readiness, efficiency, and alignment with regional market needs by overseeing lifecycle processes, coordinating cross-functional initiatives, and acting as a vital link between product teams and business stakeholders. This role will drive product...

  • Senior backlink specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Midland Marketing IN Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Company DescriptionMidland Marketing is a UK-based company, and we are looking for a talented Backlink Specialist for our Chennai branchRole DescriptionThis is a full-time, on-site role for a Senior Backlink Specialist at Midland Marketing IN, located in Chennai. The Senior Backlink Specialist will be responsible for developing and executing backlink...

  • Product Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Mkonnekt Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    An opportunity to lead digital marketing for products and services of mKonnekt.Roles & Responsibilities:Own mKonnekts entire social media marketing including strategy and executionHelp establish and manage brands of mKonnektWrite blogs on different topics – ranging from client-centric blogs to organic content for the mKonnekt platformLead engagement on...

  • Marketing Specialist

    1 week ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 40,00,000

    Job OpportunityWe are seeking a skilled Marketing Specialist to join our organization. The successful candidate will be responsible for developing and implementing effective marketing strategies to reach target audiences.Main Responsibilities:To develop and execute comprehensive marketing campaigns that align with business objectives.To conduct thorough...

  • International Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India twozo Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionTwozo Technologies Private Limited unifies people within any business to enhance client and customer satisfaction from anywhere. Twozo CRM, the flagship product of Twozo Technologies (P) Ltd, bridges people together to ensure business success. With a dedicated team of innovative minds, we are committed to delivering success to every...

  • Digital Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Digital Marketing ExpertAs we embark on launching our next groundbreaking product, we're seeking an accomplished Digital Marketing Specialist to spearhead our LinkedIn outreach campaigns and email marketing programs.This key position will be responsible for devising and executing effective LinkedIn outreach strategies, connecting with strategic buyer...

  • Market Expansion Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Job Title:"Market Expansion Specialist"Job Description:The Market Expansion Specialist will be responsible for developing a comprehensive growth strategy that balances financial gain and customer satisfaction.This includes conducting thorough market research to identify emerging opportunities and customer needs, as well as arranging strategic business...