Product Marketing Specialist

2 weeks ago

Chennai, Tamil Nadu, India Mkonnekt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

An opportunity to lead digital marketing for products and services of mKonnekt.

Roles & Responsibilities:

  • Own mKonnekts entire social media marketing including strategy and execution
  • Help establish and manage brands of mKonnekt
  • Write blogs on different topics – ranging from client-centric blogs to organic content for the mKonnekt platform
  • Lead engagement on Twitter, Facebook, Linkedin, Instagram, and other social media for promoting clients and also mKonnekt
  • Define and track metrics to measure success and business impact across all social media channels
  • Study company products and translate technical details into benefits for the user
  • Follow and analyze market trends to position products; Develop product marketing strategies
  • Craft compelling messages across marketing channels (landing pages, ad campaigns) and handle mKonnekt official social media/networking pages across platforms
  • Strategize new methods to acquire partners, evaluate and increase the performance of existing partners
  • Generate prospective leads using different communication channels like Sales navigator, cold mailing etc.
  • Communicate with prospective leads via mail or message with appropriate content and communication materials; Organize meetings with prospective leads and Reporting Manager
  • Ensure that the required documents are collected from the partner and agreement is signed as required
  • Onboard and train the partner on the product and services of mKonnekt; Ensure that the partner has sufficient resources and knowledge on mKonnekt's products and services
  • Communicate with partners regularly and provide updates regarding mKonnekt's products and services via Newsletters, webinars etc.

Qualifications:

  • Strong background in journalism and/or social media marketing
  • Experience in B2B Sales will be a bonus advantage
  • Preferably 1-3 years of relevant work experience
  • Good understanding and knowledge of different social media platforms
  • Excellent verbal and written communication skills
  • Ability to work in an unstructured startup environment
  • Driven and self-motivated with the ability to work independently towards tight deadlines
  • Strong attention to detail and sense of urgency
  • Bonus points for a business/management/journalism degree

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