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Brand Executive
2 weeks ago
Key role in driving brand initiatives for the Fans and Appliances categories. Your core responsibilities will include supporting brand strategy, executing ATL and BTL campaigns, developing effective communication assets, and coordinating packaging projects. You will collaborate with internal teams and external partners to ensure cohesive go-to-market execution. This role demands strong project management skills, a sharp eye for consumer-centric branding, and the ability to translate insights into impactful marketing actions.
Key Responsibilities:
1.Assist in the development and execution of ATL/BTL marketing campaigns for key product categories.
2.Coordinate with agencies, designers, and internal teams for timely campaign rollouts.
3.Support in managing the brands presence across digital, retail, and trade channels.
4.Collaborate with product, trade marketing, and sales teams to ensure consistent brand messaging and visibility.
5.Work on packaging design, brand collaterals, and retail visibility tools as per brand guidelines.
6.Assist in organizing and executing product launches, events, and dealer meets.
What Were Looking For:
1.MBA/PGDM in Marketing or related field,23 years of experience in brand management or product marketing (preferably in consumer durables/FMCG/Electronics)
2.Comfort working with agencies and cross-functional teams
3.Strong communication, coordination, and project management skills
4.Proficiency in MS Office (especially PowerPoint and Excel)
5.Passionate about branding, consumer behavior, and market trends
