VML - Marketing Technology Solution Consultant

5 days ago

Noida, Uttar Pradesh, India VML Enterprise Solutions Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Description :

Job Summary :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions

- Conduct platform assessments and recommend optimal marketing technology stacks

- Create technical documentation, solution architecture diagrams, and implementation roadmaps

- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)

- Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration

- Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics :

- Develop and maintain integrations between marketing platforms and external systems via APIs

- Design data integration strategies ensuring seamless data flow across marketing technology stack

- Build and manage audience segments, data extensions, and customer profiles

- Analyze campaign performance metrics and provide actionable optimization insights

- Conduct A/B testing strategies to improve engagement rates and ROI

Client Management :

- Serve as primary technical point of contact for marketing technology initiatives

- Stay current with platform updates, new features, and industry best practices

Experience :

- 3-5 years in marketing technology consulting or solution implementation

- Strong hands-on experience with Salesforce Marketing Cloud and MoEngage

- Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills :

- Proficiency in JavaScript, HTML, CSS and web development concepts

- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL

- Strong understanding of API integrations and data management

- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

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