Performance Marketer

6 days ago

Lahore, Punjab, India Game District Full time ₹ 3,00,000 - ₹ 9,00,000 per year

Key Responsibilities:

  • Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks.

  • Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention.

  • Support A/B testing for ad creatives, copy, and targeting strategies.

  • Conduct keyword research, competitor benchmarking, and trend analysis for app store listings.

  • Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions.

  • Track app rankings and conversion rates to identify improvement opportunities.

  • Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets.

  • Prepare performance reports and share insights with the marketing and product teams.

  • Contribute ideas to improve marketing performance and user acquisition strategies.

  • Work closely with creative, product, and analytics teams to align marketing goals with game performance.

  • Stay updated on the latest mobile marketing trends, ad networks, and platform policies.

  • Participate in brainstorming sessions for new campaign ideas and growth strategies.

Qualifications:

  • Bachelor's or Master's degree in Business, Commerce, Marketing, or a related field (preferred).

  • 0 to 1 year of experience in digital marketing, ASO, or performance marketing — internship or project experience is a plus.

  • Basic understanding of paid user acquisition, ad platforms, and app analytics tools.

  • Strong analytical and problem-solving skills with attention to detail.

  • Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage.

  • A proactive learner with an interest in the gaming industry and player behavior.

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