Digital Marketing Executive

2 weeks ago

Delhi, Delhi, India M.C. Mehta Centre for Education and Research Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About MC Mehta Centre for Education and Research:

Founded by Padma Shri awardee and renowned environmental lawyer, Mr M.C. Mehta,

the Centre is dedicated to advancing environmental education, sustainable

development, and policy research. We work at the intersection of law, education, and

social impact, building awareness and solutions for a sustainable future.

Role Overview:

We are seeking a Digital Marketing Specialist who can drive our online presence.

Design effective campaigns, and engage audiences across multiple digital platforms. The

candidate will play a key role in brand building, lead generation, and community

engagement for our educational programmes, conferences, and initiatives.

Key Responsibilities:

  • Develop and implement digital marketing strategies aligned with organisational goals.
  • Manage and optimise SEO/SEM campaigns to drive organic and paid traffic.
  • Plan, create, and monitor campaigns across social media platforms (LinkedIn, Instagram, Twitter, and Facebook).
  • Oversee content marketing, including blogs, newsletters, and campaign copy.
  • Execute and analyse email marketing campaigns for engagement and conversion.
  • Track, measure, and report campaign performance using Google Analytics, GA4, and reporting dashboards.
  • Collaborate with designers, researchers, and programme teams to create impactful content.
  • Support website management (WordPress or equivalent CMS) with updates and SEO optimisation.
  • Identify trends, insights, and growth opportunities in the digital ecosystem.
  • Manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) for maximum ROI.
  • Experiment with new tools and technologies (AI in marketing, marketing automation, video reels, etc.).

Required Skills & Experience:

  • Strong knowledge of SEO, SEM, Google Ads, and social media advertising.
  • Proficiency with Google Analytics (GA4), Search Console, and Meta Insights.
  • Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho).
  • Understanding of content marketing and ability to guide writers/designers.
  • Experience with WordPress or other CMS platforms.
  • Ability to analyse data and present insights in a clear, actionable way.
  • Knowledge of digital marketing trends, automation tools, and AI-driven strategies.
  • Excellent communication, creativity, and project management skills.

Preferred Qualifications:

  • 1–3+ years of proven experience in digital marketing.
  • Prior experience in education, non-profit, ESG, or sustainability sectors is an advantage.
  • Certifications in Google Ads, SEO, or digital marketing (preferred but not mandatory).

Why Join MCMCER?

  • Be part of a mission-driven organisation with global recognition.
  • Opportunity to lead impactful campaigns in education, law, and sustainability.
  • Work with a team that values innovation, creativity, and social good.
  • Platform to experiment with cutting-edge digital strategies in a growing sector.
  • Build a career while contributing to a sustainable and socially responsible future.

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