Digital Marketing Account Manager

5 days ago

Pune, Maharashtra, India Yashus Full time ₹ 5,00,000 - ₹ 8,00,000 per year

About Yashus

Yashus is a results-driven digital marketing agency that partners with businesses to accelerate their growth through strategic online marketing solutions. With expertise across SEO, Paid Advertising, Social Media, Content Marketing, and Performance Analytics, Yashus has successfully managed a diverse portfolio of clients across industries.

Job Summary

We are seeking a proactive and client-focused Digital Marketing Account Manager to oversee client relationships and ensure the successful planning, execution, and delivery of digital marketing campaigns. The role requires strong communication, analytical thinking, and leadership skills to manage accounts, align strategies with client goals, and collaborate with internal teams to drive results. A key part of this role will also involve leveraging AI-driven tools and strategies to enhance campaign efficiency, content personalization, and overall client ROI.

Key Responsibilities

Client Relationship Management

  • Act as the primary point of contact for assigned clients, building and maintaining strong professional relationships.
  • Understand client business goals, challenges, and requirements to provide tailored marketing strategies.
  • Conduct regular review meetings, share campaign updates, and ensure client satisfaction.

Campaign Strategy & Execution

  • Develop, implement, and oversee digital marketing strategies across SEO, SEM, Social Media, Content, Email, and Paid Campaigns.
  • Leverage AI-powered tools for keyword research, competitor analysis, performance forecasting, and personalized campaign recommendations.
  • Use AI-driven automation for ad optimization, customer segmentation, and content scheduling to improve efficiency and accuracy.
  • Monitor campaign performance, analyze results, and optimize campaigns for maximum ROI.
  • Coordinate with internal teams (SEO, PPC, Content, Design, Social Media) to ensure timely delivery.

Account Growth & Performance

  • Identify opportunities for account growth and upselling of additional services.
  • Present AI-backed performance insights and predictive analytics to clients for data-driven decision making.
  • Manage budgets, timelines, and ensure deliverables are aligned with client expectations.

Collaboration & Team Management

  • Work closely with cross-functional teams to deliver integrated marketing solutions.
  • Guide junior team members on using AI tools for reporting, content ideation, and audience insights.
  • Contribute to process improvements and knowledge sharing within the team.

Qualifications & Skills

  • Bachelors degree in Marketing, Business Administration, or related field.
  • 36 years of experience in Digital Marketing/Account Management (agency experience preferred).
  • Strong understanding of digital marketing channels: SEO, PPC, Social Media, Content Marketing, Email Marketing, Analytics.
  • Exposure to AI/ML-based marketing tools (e.g., ChatGPT, Jasper, SurferSEO, SEMrush AI, HubSpot AI, Meta Advantage+, Google Performance Max).
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical mindset with proficiency in tools such as Google Analytics, Ads Manager, and CRM platforms.
  • Ability to multitask, manage priorities, and meet deadlines in a fast-paced environment.

Key Competencies

  • Client-centric approach with problem-solving attitude.
  • Strong project management and organizational skills.
  • Ability to build trust and long-term relationships with clients.
  • Proactive, self-driven, and results-oriented.
  • Openness to adopting new AI-based tools and technologies to improve outcomes

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