Senior Product Manager

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

About the team

The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.

The Leadgen - marketing products team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Chat Widget, Template Library, Brand Boards etc.

HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.

• We take care of our team so our team can take care of our users

• It's never somebody else's job - Take ownership as a company owner

• We are passionately focussed on adding value for our users

• We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters
• A good innovative idea always gets tested and we deliver based on feedbacks

• We embrace that improvement is constant and iterative

• Constant Learning Growth graph - You will learn how to scale B2B SaaS

• Startup and build relevant, impactful products for customers

• We are do-ers and go-getters to achieve team adoptions.

The role

We're hiring a Senior Product Manager to lead the Social Planner roadmap—especially Social Listening, Analytics, and AI-powered workflows. Social Planner is in a growth stage and already operates at scale, enabling users to create and publish ~9M posts across 350K social accounts. Your mandate: set strategy, raise quality and stability, and accelerate adoption with a clear, metrics-driven plan.

You'll identify opportunities (build vs. partner), lead vendor evaluations and POCs, shape user experiences, run discovery with customers, and partner with Engineering, Design, Data, Support, and GTM to deliver outcomes. You'll also mentor Associate PMs and help uplevel team rituals.

What you'll do

Own strategy & roadmap. Define a multi-quarter vision for Social Planner (Listening, Analytics, AI content & scheduling) tied to clear business outcomes.

Ship end-to-end. Drive discovery validation launch iteration with a high bar for usability, reliability, and accessibility.

Leverage AI & insights. Use analytics and competitive listening to power a smart social calendar, and enable evergreen recycling/re-use for better brand outcomes.

Evaluate partners. Lead vendor assessments and POCs; make crisp build/partner decisions with ROI, speed, and maintainability in mind.

Measure what matters. Instrument success, define KPIs, run experiments, analyze funnels, and double down on winners.

Increase stability & performance. Reduce top support drivers; improve reliability and publishing success rates across networks.

Lead cross-functionally. Align Eng/Design/Data/Support/Marketing with clear specs, priorities, and trade-offs; communicate risks and resourcing needs.

Mentor & uplevel. Guide Associate PMs; improve team rituals, documentation quality, and decision velocity.

What success looks like (6–12 months)

Adoption & engagement: +X% weekly active accounts using Social Planner; +N% lift in scheduled published success.

Quality & reliability: Y% reduction in top stability/support issues; improved time-to-first-value and content re-use rates.

Analytics & listening: Launch enhanced analytics and social listening with N% adoption in target segments.

AI impact: Ship AI-assisted calendar/recycling with A/B-verified lifts in creation speed and post performance.(We'll finalize specific targets with you based on current baselines.)

What you'll bring (must-haves)

• 6+ years in Product Management shipping B2B SaaS at scale (martech, social scheduling, or adjacent content/communications platforms preferred).
• Proven ability to set strategy and deliver via an Agile framework; strong product sense paired with data-driven decision-making.
• Experience with analytics, experimentation/A-B testing, and KPI design; comfortable partnering closely with Data (SQL a plus).
• Demonstrated cross-functional leadership and crisp communication with technical and non-technical stakeholders.
• Track record of improving product stability and reducing support tickets through quality and instrumentation.
• Familiarity with social media scheduling workflows and the metrics that drive organic growth and ROI.

Nice to have

• Vendor integrations and API/platform experience; partner evaluations and POCs
• AI/ML-assisted content creation, recommendation, or scheduling
• Background in agency workflows or two-sided ecosystems
• Hands-on exposure to UX research/wireframing and Agile/Scrum practices

How we work (what you can expect)

• We move fast with lean principles—shipping in weeks, not quarters—and iterate based on user feedback
• Ownership mindset: it's never "someone else's job"
• Passion for adding value to users; continuous improvement and learning
• A supportive, remote-first culture so our team can best serve our users

Why should you join us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.