Digital Marketing Manager

2 weeks ago

Noida, Uttar Pradesh, India Triumfo Techno Group pvtltd Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Description: Digital Marketing Manager (Lead Generation Specialist)

About the Role

We are seeking an experienced and strategic Digital Marketing Manager with a strong background in lead generation to join our team. This role requires a data-driven professional who can plan, execute, and optimize digital marketing campaigns across multiple channels to drive high-quality leads, nurture prospects, and contribute directly to revenue growth.

Key Responsibilities

  • Lead Generation Strategy: Develop, execute, and optimize integrated lead generation strategies across digital platforms (Google Ads, LinkedIn, Meta, SEO, email, webinars, etc.).
  • Campaign Management: Plan, launch, and manage paid and organic campaigns with a focus on lead volume, quality, and ROI.
  • Marketing Automation & CRM: Implement and optimize automation workflows, lead nurturing funnels, and customer journey mapping using CRM/automation tools (e.g., HubSpot, Salesforce, Marketo, Zoho).
  • Content & Creative Direction: Collaborate with design and content teams to create landing pages, lead magnets, and persuasive marketing assets tailored for conversion.
  • Analytics & Reporting: Track, analyze, and report campaign performance metrics (CPL, CAC, ROAS, conversion rate). Provide insights and recommendations for continuous improvement.
  • Team Leadership: Guide and mentor a team of digital marketing specialists, ensuring alignment with company objectives and KPIs.
  • Cross-functional Collaboration: Work closely with sales teams to align marketing-qualified leads (MQLs) with sales-qualified leads (SQLs) for maximum impact.
  • Market Research: Monitor industry trends, competitor strategies, and emerging technologies to keep campaigns innovative and competitive.

Qualifications & Skills

  • Bachelors or Master's degree in Marketing, Business, or related field.
  • 15+ years of experience in digital marketing with proven expertise in lead generation and demand generation.
  • Strong knowledge of performance marketing channels (PPC, SEO, display, retargeting, social ads, etc.).
  • Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, Pardot, etc.).
  • Excellent analytical skills with expertise in Google Analytics, GA4, Looker Studio, and other reporting tools.
  • Strong leadership skills with experience managing teams and cross-functional projects.
  • Proven ability to manage budgets, optimize campaigns, and deliver measurable results.
  • Excellent communication and presentation skills.

Preferred Skills

  • Experience in B2B marketing or industries with long sales cycles.
  • Familiarity with account-based marketing (ABM) strategies.
  • Strong creative thinking for campaign ideation and execution.
  • Knowledge of AI-driven marketing tools for lead scoring, automation, and personalization.

What We Offer

  • Competitive salary and performance incentives.
  • Opportunity to lead high-impact campaigns and shape the company's growth strategy.
  • Collaborative, fast-paced, and innovative work environment.
  • Career advancement opportunities with global exposure.

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