Senior Media Buyer

Youtech Marketing is India's fastest-growing food marketing agency with 100K+ Instagram followers and 100+ successful restaurant clients. We are a full-service digital marketing agency specializing in helping cafes, restaurants, and food businesses grow their brand presence and revenue. We don't just create content, we drive real footfall and sales for cafes, restaurants, dessert brands, and cloud kitchens.

Overview

We're looking for an experienced, data-driven, and results-focused Senior Media Buyer who can plan, launch, manage, and optimize paid advertising campaigns across multiple platforms.

As a Senior Media Buyer at Youtech Marketing, you will be responsible for building high-performing ad campaigns for cafes and restaurants, driving measurable results, and collaborating with the creative and content teams to execute winning strategies.

Roles & Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage paid media campaigns across Facebook, Instagram, YouTube, and other relevant platforms.
• Focus on achieving strong performance metrics for cafes and restaurants.
• Develop data-backed media buying strategies tailored for the food & beverage industry to maximize ROI, customer acquisition, and retention.

Performance Optimization

• Monitor campaign performance daily and analyze KPIs such as ROAS, CTR, CPC, and conversion rates.
• Implement continuous optimizations including audience testing, A/B creative testing, bid strategy adjustments, and funnel improvements.

Creative Collaboration

• Collaborate closely with design and content teams to guide ad creatives.
• Ensure all creatives align with campaign objectives and maintain consistent brand messaging.

Budget Management

• Manage advertising budgets across multiple platforms efficiently.
• Ensure proper pacing of budgets to avoid overspending or under-delivery.

Market & Audience Research

• Stay updated with paid advertising trends, platform updates, and competitor activities.
• Identify new targeting opportunities within the F&B space to reach ideal customer segments.

Reporting & Analysis

• Prepare regular performance reports with actionable insights and optimization suggestions.
• Present findings to management and contribute to data-driven decision-making.

Qualifications

• 2+ years of experience in media buying or performance marketing.
• Strong hands-on experience with Meta Ads (Facebook & Instagram) and YouTube Ads.
• Ability to analyze metrics and optimize campaigns for performance and profitability.
• Experience working with F&B brands or local businesses is a plus.
• Strong collaboration skills with creative and content teams.
• High attention to detail, structured thinking, and strong analytical capability.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong communication skills (written and verbal).

Job Types: Full-time, Permanent

Pay: ₹35, ₹40,000.00 per month

Benefits:

• Work from home

Application Question(s):

• How many years of experience do you have in Media Buying?
• Have you previously managed and optimized campaigns on Facebook, Instagram, Youtube?
• Rate your understanding of Meta Ads (1 = Beginner, 5 = Expert).
• Have you previously worked with food, F&B, or local business brands?
• Are you comfortable with the compensation of LPA?

Work Location: Remote