Industry Marketing Lead – Communications, Media and Technology

6 hours ago

Bengaluru, Karnataka, India Cognizant Technology Solutions Full time ₹ 10,00,000 - ₹ 12,00,000 per year

Role Overview

We are seeking a strategic and results-driven marketing leader to spearhead integrated marketing efforts for the Communications, Media and Technology (CMT) vertical in EMEA region. This role will be responsible for shaping and executing marketing strategies that drive brand growth, client engagement, and revenue impact. The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross-functional stakeholders to deliver high-impact campaigns and programs.

Key Responsibilities

Strategic Leadership

  • Act as the CMT industry marketing advisor to EMEA business and marketing stakeholders.
  • Define and prioritize marketing strategies aligned with vertical growth objectives.
  • Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

  • Design and execute multi-geo multi-channel awareness and lead generation campaigns.
  • Develop persona profiles and client segmentation strategies.
  • Create and activate client journeys through research, messaging and validation
  • Support regional Field Marketing team in effective local activation of integrated campaign.
  • Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration

  • Design joint marketing initiatives with CMT technology alliance partners.
  • Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.

Industry & Marketing Expertise

  • Deep understanding of business and technology trends in CMT industry.
  • 10+ years of experience in B2B marketing, preferably in technology services.
  • Strong experience in using digital channels and platforms for awareness and demand gen activities.
  • Proven success in integrated marketing strategies that deliver measurable outcomes.
  • Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory.

Strategic & Operational Agility

  • Ability to self-start, self-motivate, and manage multiple complex priorities.
  • Comfortable operating within a complex, matrixed organizational structure.
  • Thrives in dynamic environments and can navigate ambiguity with focus and agility.

Client-Centric & Demand Generation Skills

  • Strong demand generation expertise and a client-first mindset.
  • Experience in developing client personas and journey-based marketing strategies.

Communication & Influence

  • Excellent communication skills with the ability to influence stakeholders across all levels.
  • Collaborative mindset with a track record of cross-functional engagement.

Innovation & Adaptability

  • Agile and innovative thinker with a strategic mindset.
  • Open to experimentation and new approaches to build client and partner relationships.

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