Performance Marketing

2 days ago


Delhi, Delhi, India Code to Couture Full time ₹ 1,04,000 - ₹ 1,30,878 per year

**Performance Marketing Executive – Fashion

Location: Delhi (On-site)

Experience: Minimum 1 Year

Salary: Based on experience

Company: Code to Couture

About Us

Code to Couture is a fashion-focused digital marketing agency working exclusively with premium and high-end designer labels. From brand storytelling to performance-driven campaigns, we build marketing ecosystems that sell fashion with both purpose and precision.

Role Overview

We're seeking a Performance Marketing Executive who thrives on data, creativity, and results. You should be someone who:


• Lives and breathes Meta Ads and ROAS


• Knows how to scale ad campaigns for fashion brands


• Understands high-ticket funnels and premium e-commerce buyers


• Can manage budgets with a performance-first mindset

Key Responsibilities


• Plan, execute, and optimize paid campaigns on Meta (Facebook/Instagram)


• Drive and monitor ROAS, CTR, CPC, CPA, and other KPIs


• Collaborate with creatives to guide ad design, copy, and landing page strategy


• Oversee daily spends, pacing, and performance reporting


• Analyze data to identify trends, growth opportunities, and gaps


• Conduct A/B testing across creatives, targeting, and placements


• Build and scale full-funnel strategies (traffic, remarketing, conversions)

Must-Haves


• Minimum 1 year of hands-on experience in Meta Ads (agency experience preferred)


• Strong understanding of performance metrics and analytics


• Ability to manage multiple brand accounts


• Familiarity with Shopify, GA4, and Meta Business Suite


• Bonus: Basic understanding of Google Ads


• Bonus: A strong fashion aesthetic sense and eye for visual storytelling

Perks


• Work with India's top designer labels


• Fast-paced, collaborative agency culture**


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