
Performance Marketing
2 days ago
**Performance Marketing Executive – Fashion
Location: Delhi (On-site)
Experience: Minimum 1 Year
Salary: Based on experience
Company: Code to Couture
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About Us
Code to Couture is a fashion-focused digital marketing agency working exclusively with premium and high-end designer labels. From brand storytelling to performance-driven campaigns, we build marketing ecosystems that sell fashion with both purpose and precision.
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Role Overview
We're seeking a Performance Marketing Executive who thrives on data, creativity, and results. You should be someone who:
• Lives and breathes Meta Ads and ROAS
• Knows how to scale ad campaigns for fashion brands
• Understands high-ticket funnels and premium e-commerce buyers
• Can manage budgets with a performance-first mindset
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Key Responsibilities
• Plan, execute, and optimize paid campaigns on Meta (Facebook/Instagram)
• Drive and monitor ROAS, CTR, CPC, CPA, and other KPIs
• Collaborate with creatives to guide ad design, copy, and landing page strategy
• Oversee daily spends, pacing, and performance reporting
• Analyze data to identify trends, growth opportunities, and gaps
• Conduct A/B testing across creatives, targeting, and placements
• Build and scale full-funnel strategies (traffic, remarketing, conversions)
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Must-Haves
• Minimum 1 year of hands-on experience in Meta Ads (agency experience preferred)
• Strong understanding of performance metrics and analytics
• Ability to manage multiple brand accounts
• Familiarity with Shopify, GA4, and Meta Business Suite
• Bonus: Basic understanding of Google Ads
• Bonus: A strong fashion aesthetic sense and eye for visual storytelling
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Perks
• Work with India's top designer labels
• Fast-paced, collaborative agency culture**
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