Sr. SEO Executive
2 weeks ago
Key Responsibilities
- Keyword Research and Strategy: Conduct in-depth keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner; identify high-value opportunities and develop content briefs aligned with search intent.
- On-Page and Technical SEO: Optimize website elements including meta tags, headers, URLs, internal links, and site speed; perform technical audits to fix issues like crawl errors, mobile responsiveness, and schema markup implementation.
- Content Optimization: Collaborate with content writers to create SEO-friendly articles, landing pages, and product descriptions; guide on incorporating focus keywords, meta descriptions, and alt text for images.
- Off-Page SEO and Link Building: Execute link-building campaigns through outreach, guest posting, and partnerships; monitor backlink profiles and disavow toxic links to build domain authority.
- Performance Analysis and Reporting: Track SEO metrics using Google Analytics, Search Console, and other tools; generate monthly reports on traffic, rankings, and ROI; conduct competitor analysis to refine strategies.
- Trend Monitoring and Compliance: Stay updated on algorithm changes (e.g., Google's 2025 Helpful Content Update), local/international SEO, and emerging trends like AI-generated search; ensure compliance with SEO best practices and privacy regulations.
- Cross-Team Collaboration: Work with developers for site migrations, content teams for optimization, and sales/marketing for aligning SEO with business goals.
Required Qualifications and Skills
- Education: Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field (or equivalent experience).
- Experience: 2-4 years in SEO, digital marketing, or a similar role; proven track record of increasing organic traffic by at least 20-30% in previous positions.
- Technical Skills: Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Analytics/Search Console); basic HTML/CSS knowledge; experience with CMS like WordPress or Shopify.
- Soft Skills: Strong analytical mindset, excellent communication for reporting and collaboration, detail-oriented, and adaptable to fast-paced environments.
- Certifications (Preferred): Google Analytics Individual Qualification, Google Ads, or HubSpot SEO Certification.
- Other: Familiarity with 2025 trends like voice search, E-E-A-T principles, and AI tools for content auditing.
Preferred Qualifications
- Experience in e-commerce or SaaS SEO.
- Knowledge of local SEO for multi-location businesses.
- Portfolio showcasing successful campaigns (e.g., case studies with ranking improvements).
Job Types: Full-time, Contractual / Temporary, Freelance
Pay: ₹12, ₹40,815.62 per month
Work Location: Remote
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