Social Media Strategist
1 week ago
Key Responsibilities
- Strategy & Planning
- Develop, implement, and manage effective social media strategies aligned with business objectives.
- Create and maintain monthly social media and newsletter content calendars.
- Analyse social media trends, algorithms, and audience behaviours to optimise campaigns.
- Manage all social media platforms including scheduling contents.
- Campaign Management
- Plan creatives and monitor Meta Ads and Google Ads campaigns, ensuring ROI-driven results.
- Drive online campaigns to enhance engagement, lead generation, and brand visibility.
- Manage and grow social media platforms with proven experience handling pages with 50K+ followers.
- Creative & Team Management
- Provide strategic guidance to designers, copywriters, and video editors for high-quality content output.
- Ensure brand consistency across all platforms and campaigns.
- Take full ownership of the Creative Department and deliver innovative campaign ideas.
- Tools & Analytics
- Proficient in Hootsuite, Klaviyo, and other marketing tools.
- Monitor, measure, and report performance of campaigns and social media activities against KPIs.
- Provide actionable insights for optimisation.
- Content & Communication
- Manage and oversee daily operations across all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.).
- Ensure engaging, relevant, and culturally aligned content for Western audiences.
- Collaborate with cross-functional teams for campaign execution.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of proven experience in social media strategy and management.
- Strong understanding of social media algorithms, audience engagement, and trend analysis.
- Excellent written and verbal communication skills in English.
- Proven track record in Meta Ads, Google Ads design and campaign execution.
- Experience handling and growing accounts with 50K+ followers.
- Proficiency in Hootsuite, Klaviyo, and campaign analytics tools.
- Ability to manage multiple projects and meet strict deadlines.
Good to Have (Preferred Skills)
- Working knowledge of graphic design and video editing tools.
- Experience with SEO-driven content.
- Previous exposure to wellness,yoga and Edutech
Job Type: Full-time
Pay: ₹40, ₹55,000.00 per month
Application Question(s):
- What is your current and expected CTC ?
Experience:
- Social media strategy: 5 years (Required)
Work Location: Remote
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