Social Media Strategist

21 hours ago

Remote, India Arhanta Yoga International Full time

**Key Responsibilities**
- **Strategy & Planning**:

- Develop, implement, and manage effective social media strategies aligned with business objectives.
- Create and maintain monthly **social media and newsletter content calendars**.
- Analyse social media trends, algorithms, and audience behaviours to optimise campaigns.
- Manage all social media platforms including scheduling contents.
- **Campaign Management**:

- Plan creatives and monitor **Meta Ads and Google Ads campaigns**, ensuring ROI-driven results.
- Drive **online campaigns** to enhance engagement, lead generation, and brand visibility.
- Manage and grow social media platforms with proven experience handling pages with 50**K+ followers**.
- **Creative & Team Management**:

- Provide strategic guidance to **designers, copywriters, and video editors** for high-quality content output.
- Ensure brand consistency across all platforms and campaigns.
- Take full ownership of the **Creative Department** and deliver innovative campaign ideas.
- **Tools & Analytics**:

- Proficient in **Hootsuite, Klaviyo, and other marketing tools**.
- Monitor, measure, and report performance of campaigns and social media activities against KPIs.
- Provide actionable insights for optimisation.
- **Content & Communication**:

- Manage and oversee daily operations across all **social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.)**.
- Ensure engaging, relevant, and culturally aligned content for **Western audiences**.
- Collaborate with cross-functional teams for campaign execution.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum **5 years of proven experience** in social media strategy and management.
- Strong understanding of **social media algorithms, audience engagement, and trend analysis**.
- Excellent written and verbal communication skills in **English**.
- Proven track record in **Meta Ads, Google Ads design and campaign execution**.
- Experience handling and growing accounts with **50K+ followers**.
- Proficiency in **Hootsuite, Klaviyo**, and campaign analytics tools.
- Ability to manage multiple projects and meet strict deadlines.

**Good to Have (Preferred Skills)**
- Working knowledge of **graphic design** and **video editing tools**.
- Experience with **SEO-driven content**.
- Previous exposure to **wellness,yoga and Edutech**

Pay: ₹40,000.00 - ₹55,000.00 per month

Application Question(s):

- What is your current and expected CTC ?

**Experience**:

- Social media strategy: 5 years (required)

Work Location: Remote

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