Digital Marketing Manager

1 week ago

Chennai, Tamil Nadu, India Playtonia Esports P Full time ₹ 40,00,000 - ₹ 80,00,000 per year


We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities

Roles and responsibilities :

-Develop and map out SEO and SEM strategies
-Launch optimized online adverts through Google Adwords, Facebook etc. to
increase company and brand awareness across verticals
-Focus on a combination of tactics and strategy for SEO/ SEM/ SMM
-Create, curate, and manage all published content (images, video and
written).
-Understanding and functional experience with search engine optimization
practices
-Ability to establish and meet deadlines, change directions when necessary,
and manage multiple projects at once.
-Creative, fast, and thorough
-Create and execute an effective strategy that will increase SEO/ASO rankings
and organic search traffic.
-Conduct research and analyses using multiple tools, including Google
Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop
new strategies for improving rankings and conversions.
-Identify SEO/ASO KPIs.
-Take ownership and build the toolset for SEO/ASO.
-Updated on industry trends and contemporary practices in SEO/ASO.

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