Performance Marketing Manager

7 days ago

Delhi NCR, India CL Educate Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title

Manager Digital Marketing

Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing initiatives for Career Launchers undergraduate products, including CUET, IPM, BBA and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-

paced, cross-functional environment with ownership over performance marketing, organic growth, and digital sales funnels.

Key Responsibilities


• Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.


• Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).


• Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.


• Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.


• Build and manage automated outreach and nurturing workflows using CRM platforms (LS).


• Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well


• Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.


• Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.


• Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.


• Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and UG entrance domains.

Desired Qualifications


• Bachelors/Masters degree in Marketing or a related field.


• 2+ years of relevant experience in digital marketing, preferably in the EdTech industry.


• Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM-based lead management.


• Strong analytical skills with proficiency in web analytics and marketing

automation platforms.


• Creative mindset with the ability to produce engaging digital content.


• Excellent communication, project management, and cross-functional

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