Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Policynation Full time

About the Role

We are an insuretech seeking a results-driven Digital Marketing & SEO Analyst to help us grow our online visibility, generate qualified leads, and strengthen our digital presence. The ideal candidate will have hands-on experience with SEO, content strategy, and digital campaigns.

Key Responsibilities

  • Develop and implement SEO strategies to improve organic search rankings for insurance-related keywords.
  • Perform keyword research, on-page SEO, and technical SEO audits.
  • Optimize website content, landing pages, and blog posts for lead generation.
  • Plan and execute paid campaigns (Google Ads, Meta, LinkedIn) to support SEO and lead gen.
  • Track, analyze, and report on website traffic, conversions, and campaign ROI.
  • Collaborate with sales and product teams to align digital strategy with brokerage goals.
  • Stay up to date with digital marketing and SEO trends, especially in insurance/finance.

Qualifications

  • 3+ years of experience in digital marketing and SEO (insurance/financial services a plus).
  • Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Google Analytics, Search Console).
  • Experience with Google Ads and social media advertising.
  • Strong copywriting and keyword optimization skills.
  • Knowledge of compliance considerations in financial/insurance marketing (preferred).
  • Analytical mindset with ability to turn data into actionable insights.

Location : Chennai - Taramani

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