SEO and Social Media specialist

2 weeks ago

Bajaj Nagar Nagpur Maharashtra, India Celectric Mobility Private Limited Full time ₹ 2,50,000 - ₹ 3,50,000 per year

We are looking for a strategic and creative SEO & Social Media Specialist – Branding & Promotions to lead and execute comprehensive digital marketing initiatives that drive brand visibility, customer engagement, and sales lead generation. The ideal candidate will have hands-on expertise across all major social media platforms, SEO strategies, branding campaigns, and online networking techniques to build strong market presence and drive business growth.

Key Responsibilities: SEO & Website Optimization

  • Develop and implement on-page and off-page SEO strategies to improve search rankings and organic visibility.
  • Conduct regular keyword research, competitor analysis, backlink audits, and content optimization.
  • Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  • Ensure technical SEO best practices are followed across the website and landing pages.

Social Media Strategy & Management

  • Manage and grow presence on all major platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Threads, Pinterest, etc.
  • Plan and create engaging content (posts, reels, stories, videos, graphics) aligned with the brand's voice.
  • Schedule and publish content using tools like Buffer, Hootsuite, Later, or native platform tools.
  • Engage actively with followers, respond to queries, and foster a strong online community.

Branding & Promotional Campaigns

  • Develop and execute brand awareness and product promotion campaigns.
  • Collaborate with designers and content creators for visual and written branding material.
  • Organize digital promotions, giveaways, contests, influencer collaborations, and viral marketing initiatives.
  • Ensure brand consistency across all channels and customer touchpoints.

Sales Lead Generation & Customer Outreach

  • Generate high-quality leads through social media, online communities, LinkedIn outreach, and other digital networking strategies.
  • Utilize paid advertising and organic strategies to capture leads and drive conversions.
  • Set up and manage social media ad campaigns (Meta, LinkedIn, Google, TikTok, etc.) targeting relevant audiences.
  • Collaborate with the sales team to align lead generation with business goals and funnel strategies.

Analytics & Performance Reporting

  • Track KPIs including: reach, engagement, website traffic, conversion rates, leads generated, and ROI.
  • Prepare weekly/monthly performance reports with insights and recommendations.
  • Continuously test, analyze, and optimize campaigns based on data-driven decisions.

Cross-Functional Collaboration

  • Coordinate with internal teams including design, product, sales, and customer service.
  • Stay updated with industry trends, platform updates, and emerging tools to keep strategies fresh and competitive.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5-10 years of hands-on experience in SEO, social media, branding, and digital marketing.
  • Proven track record of lead generation and campaign success through online platforms.
  • Expertise in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.)
  • Proficiency in social media scheduling/analytics tools (Hootsuite, Buffer, Sprout Social, etc.)
  • Experience with paid social campaigns (Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads).
  • Strong knowledge of content trends, viral marketing tactics, and storytelling.
  • Excellent writing, editing, and communication skills.
  • Graphic design or video editing skills (using Canva, Adobe Suite, CapCut, etc.) are a plus.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Work Location: In person

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