F&B Brand

2 weeks ago

Meerut, Uttar Pradesh, India Deepeeka Exports Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Meerut

Type:
Full-time (open to consulting/advisory for initial 3–6 months)

We are a new-age food startup entering the
healthy snacking & natural foods
space, starting with
flavored makhana (foxnuts).
We
are looking for an
experienced F&B professional
who can help us
launch and scale the brand
from day one.

Key Responsibilities:

  • Lead
    end-to-end product launch
    – packaging, branding, labeling compliance (FSSAI).
  • Build and execute our
    Go-to-Market (GTM) strategy
    for both
    online (Amazon, BigBasket, Blinkit, D2C website)
    and
    offline (modern trade, retail, distributors)
    .
  • Set up and manage
    supply chain & co-packers
    .
  • Drive
    sales partnerships & distribution network
    across general trade, modern trade, and institutional buyers.
  • Work closely with founders on
    marketing, positioning, and customer acquisition
    .
  • Track competition, pricing, and category trends to identify growth opportunities.

What We're Looking For:

  • 3–8 years of experience
    in FMCG/F&B sector (snacks, packaged foods, or beverages preferred).
  • Strong knowledge of
    FSSAI compliance, labelling, and packaging norms
    .
  • Prior experience launching/handling
    D2C food brands
    is a big plus.
  • Network of
    distributors/retailers
    in the healthy snacking or natural foods category.
  • Startup mindset – hands-on, resourceful, comfortable working with limited resources.

Why Join Us?

  • Be part of building a
    new FMCG brand from scratch
    in the fast-growing healthy snacking market.
  • High ownership role – you'll shape the brand identity, distribution, and growth path.
  • Flexible structure – option to start as a
    consultant/advisor
    if you prefer, with the opportunity to move into a
    core leadership role
    .

If you have experience in launching food brands and are excited about building something fresh in the healthy snacking space, we'd love to connect

Apply/DM us here on LinkedIn or write to us

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