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Freelance Graphic Designer

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Meerut, India TaxBuddy.com Full time

TaxBuddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We’re growing fast on Instagram, YouTube, and WhatsApp. We’re looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.


What You’ll Do
  • Design daily social content: Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, creatives, and WhatsApp broadcast art.
  • Own the visual system: Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.
  • Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.
  • Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.
  • Data-informed design: Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).
  • Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.
  • Collaborate: Work closely with content, copy, and performance teams to align on campaign objectives and timelines.
  • Asset management: Maintain a clean, searchable library of design files and templates.
What You’ve Done (Must-Haves)
  • 2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).
  • A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).
  • Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.
  • Comfort with data visualization (turning numbers into clean, digestible graphics).
  • Solid typography & layout fundamentals, with sharp attention to detail and consistency.
  • Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.
  • Fluency in English; working knowledge of Hinglish tone for culturally relevant posts.
Nice to Have
  • Experience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR).
  • Knowledge of AI/automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.
  • Basic illustration skills (simple, on-brand characters/icons).
  • Understanding of Indian tax/personal finance content and what hooks drive shares.
How We Measure Success (KPIs)
  • Growth in shares, saves, and completion rate on carousels/reels.
  • CTR uplift on thumbnails and ad creatives.
  • Production velocity: quality output per week without rework.
  • Consistent brand adherence and reduced time-to-publish.
What You’ll Get
  • Impact: Your designs will educate millions and demystify money.
  • Creative freedom with a data-driven team that loves to experiment.
  • Learning budget, modern tools, and a collaborative, no-ego culture.