Marketing Executive

1 week ago

Chennai, Tamil Nadu, India OTTO Clothing Pvt Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Roles and responsibilities

● Assist in planning and executing ATL and BTL campaigns, including TV, print, radio,

cinema, outdoor, in-store promotions, and mall branding.

● Support seasonal campaigns for product launches, sales events, and festivals.

● Coordinate with media agencies, vendors, and creative teams for timely execution.

● Align marketing activities with store displays and VM guidelines.

● Support new store launches, influencer tie-ups, and in-store events.

● Manage production and deployment of Point-of-Purchase (POP) materials.

● Oversee hyperlocal promotions such as leaflet distribution, kiosks, and cab branding.

● Track campaign expenses and maintain budget records.

● Prepare reports on performance metrics such as footfalls, sales lift, and engagement.

● Conduct market visits to gather consumer insights and monitor competitor activities.

Desired Skills & Competencies

● Basic understanding of ATL and BTL marketing.

● Strong coordination, communication, and vendor management skills.

● Creative approach with attention to detail.

● Proficiency in MS Office (Excel, PowerPoint, Word).

● Ability to work in a fast-paced retail environment.

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