Implementation Consultant

We are looking for an 
Analytics Enablement Consultant
 who can work on projects (with some guidance). Participate in implementing Digital and Analytics products/ platforms for the customers and facilitate them to use the product's features/ functionalities for their business goals. The successful candidate should fairly communicate and demonstrate empathy, patience, and a problem-solving attitude.

Responsibilities:

1. Client Service Delivery -

2. Ability to work on projects and achieve the agreed outcome.

3. Understanding the users' requirements and delivering our solutions to facilitate this.
4. Follow the standard process and best practices to onboard users in the stipulated time frame.
5. Work towards building excellent relationships with the user.
6. Deliver end-user training to clients, including administrative staff and technical personnel.

Technical & Domain Know-how:

• Demonstrate understanding in analysing digital data from diverse sources (websites and mobile applications) to understand consumer behavior and provide initial suggestions for user's product/marketing strategies.
• Drawing insights from user data captured through online platforms
• With minimal guidance, work on:
• digital analytics platforms in solving business goals/objectives
• Front-end events tagging and data capture; knowledge of HTML and CSS selectors.
• performing user behavior analysis (e.g., Cart Analysis, Conversion optimization, Cohort Analysis, Churn vs. power users, product trend/demand analysis, etc.) and performing A/B testing
• adoption of best practices within the data management (extraction and preparation) & visualization (dashboarding) domain

Problem-Solving:

• Ability to understand the business problem, identify solutions, and implement the agreed solution
• Able to look at the bigger picture and break down the problem statement into an analytical solution. The solution should be actionable and measurable statements.
• Performs research & development (R&D) to find alternative solutions when faced with a roadblock.
• Focuses on industry best practices for
• Acquisition: Multi-touch campaigns, Marketing channels & strategies (i.e., Paid vs. organic users, UTM parameters and their meaning, etc.),
• Retention: Collating information from multiple tools(CRMs, CDPs, email automation tools, in-app guidance tools) and apply them to extract valuable insights.
• Customer Satisfaction: Understand the gaps in the user journey and help optimising it.

Communication:

• Ability to allow others and self to understand information accurately and effectively
• Being an active listener while interacting with others in a team or one-on-one construct.
• Ability to adapt the communication style to the audience and practice empathy.
• Being responsive and acting promptly.

Process Champion:

• Proactively work towards adherence and compliance with various (team and client) processes.
• Ensure 100% discipline in complying with agreed processes.
• With minimal guidance, plan and prioritize own/delegated tasks and activities for best efficiency and effectiveness.
• Maintain a high level of process quality and consistency.
• Diligently work on opportunity areas and proactively engage with supervisors on the plan and its successful execution within the stipulated time frame.

People Leadership:

• Ability to proactively take the initiative and demonstrate a steep learning curve.
• Take ownership and be responsible for taking the project and/or task to its finish line.
• Focuses on achieving maximum productivity.
• Aligns with the culture of continuous improvement, learning, and collaboration on projects.
• Provide assistance/support to the team whenever the situation demands it.

Requirements:

1. Strong written and verbal communication skills. Able to clearly explain concepts/processes to the users and understand their viewpoints.

2. Ability to:

3. Think through ambiguous situations/client asks.

4. Comprehend and analyse the data to generate business insights and storyboard them for client meetings.

Working knowledge of:

One of the digital analytics platforms: Adobe Analytics, MixPanel, Heap Analytics, Amplitude, CleverTap, GA 360 (Google Analytics Skill), MoEngage, Pando Analytics, WebEngage.

ETL & BI Tools

Experience in working with front-end HTML tags and CSS selectors.

Bonus: Familiarity with Digital Marketing tools and Business Analytics.

Bonus: Experience in working with US/European clients.