Culture and Trends Manager, YouTube Marketing

2 days ago

Mumbai, Maharashtra, India Google Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing.
  • Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
  • Experience working in breaking news environments, editorial platforms or social media companies, with a remit to track and identify memes, songs, and trends.
  • Ability to build collaborative partnerships with partners and cross-functional teams.
  • Ability to work on multiple projects simultaneously in a dynamic and evolving context.
  • Excellent written and verbal communication skills, including professional public speaking experience with fluency in Hindi and any additional Indian regional languages (such as Tamil, Telugu, Bengali, Malayalam).
  • Passion for web video/YouTube ecosystem and digital culture and knowledge of the web content landscape in India.
About the job:

YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

As YouTube India's Culture and Trends Manager, you will be a YouTube expert on the latest video trends in India, with a focus on understanding and building one of the web's creative ecosystems. You will join the YouTube Culture and Trends team, which uses data to track trends and connect YouTube stories and content to people. This includes community-focused initiatives, as well as projects built around popular content across numerous verticals, including entertainment, gaming, music, memes, hashtags and more. You will oversee projects around short-form trends, channels and videos, develop content strategies, and leverage data to create positive, engaging user experiences.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:
  • Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Indian audiences, providing expert guidance on cultural sensitivities.
  • Serve as an in-house expert on YouTube videos, creators, and fandom in India. Track the latest memes, songs, hashtags and trends for both short-form and long-form video on a daily basis through research.
  • Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
  • Create trends based narratives for tentpole YouTube moments in India and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
  • Contribute to the global development of resources and tools to improve trend identification and analysis.

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