YouTube Content Associate

4 weeks ago

Mumbai, Maharashtra, India VidUnit Full time

VidUnit Media Pvt Ltd and Puntoon Kids Pvt Ltd are leading players in the digital content space, specializing in engaging, family-friendly, and kids-focused content for global audiences. With multiple YouTube channels across genres, languages, and demographics, we aim to entertain, educate, and inspire through high-quality storytelling and creative animation.

We are expanding our team and looking for a passionate YouTube Content Associate who can lead the execution of our content strategy, manage publishing operations, and grow our presence across multiple YouTube channels.

Key Responsibilities:

YouTube Channel Operations

  • Manage daily publishing workflow across multiple YouTube channels (20+), ensuring timely uploads and adherence to content schedules.
  • Optimize video uploads (thumbnails, titles, tags, descriptions, playlists, end screens, cards) to maximize reach and performance.
  • Coordinate with animation and editing teams to ensure timely and high-quality content delivery.

Content Strategy & Planning

  • Develop and maintain a content calendar based on audience insights, trends, and business goals.
  • Ideate and contribute to new content formats and storytelling styles tailored to kids and family audiences.
  • Work closely with the creative and production teams to align content with platform trends and audience expectations.

Analytics & Performance Monitoring

  • Track KPIs like views, watch time, retention, CTR, and subscriber growth using YouTube Analytics, TubeBuddy, VidIQ, etc.
  • Prepare performance reports and suggest data-driven improvements for thumbnails, titles, and content formats.
  • Monitor competitor channels and industry trends to stay ahead.

Compliance & Quality Assurance

  • Ensure all content complies with YouTube's community guidelines, COPPA (for kids content), and company branding standards.
  • Monitor channel health, flag issues (e.g., strikes, demonetization risks), and resolve any policy-related concerns.

Cross-functional Collaboration

  • Coordinate with marketing, distribution, and partnership teams to amplify content reach.
  • Work with external partners (e.g., animation studios, music licensors, content collaborators) when needed.

Required Qualifications:

  • Bachelor's degree in Mass Communication, Media, Marketing, or related field.
  • 3–6 years of proven experience managing YouTube channels, ideally in kids or entertainment content.
  • In-depth understanding of YouTube's ecosystem, algorithms, copyright guidelines, and monetization.
  • Proficiency in using tools like YouTube Studio, TubeBuddy, VidIQ, and basic editing software.
  • Excellent organizational, communication, and project management skills.
  • Passion for kids' content, storytelling, and digital platforms.

Preferred Qualifications:

  • Experience in kids' media, animation, or family-friendly content.
  • Familiarity with global kids content trends (nursery rhymes, edutainment, moral stories).
  • Basic knowledge of graphic/video editing tools like Adobe Premiere, After Effects, or Canva.

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