Marketing Officer-Executive
1 day ago
Job Description:
- Develop and execute comprehensive marketing strategies to promote the company's API (Active Pharmaceutical Ingredient) manufacturing capabilities.
- Conduct market research to identify trends, customer needs, and competitive landscape in the API industry.
- Collaborate with the sales team to generate leads and drive revenue growth.
- Create compelling marketing collateral including brochures, presentations, and website content to showcase the company's API offerings.
- Manage digital marketing campaigns across various platforms to increase brand awareness and customer engagement.
- Establish and maintain relationships with key stakeholders including pharmaceutical companies, contract manufacturing organizations (CMOs), and regulatory bodies.
- Coordinate participation in industry conferences, trade shows, and networking events to enhance the company's visibility.
- Analyze marketing metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
- Stay updated on industry regulations and compliance requirements related to API manufacturing and incorporate them into marketing initiatives.
- Lead a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
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