Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)

Location: Vadodara, Gujarat

Experience: 12–20 years

Industry: FoodTech / E-commerce / Consumer Internet

Employment Type: Full-time

Reporting To: Director

Immediate joiner (within 7 to 10 days)

Salary and benefits will match the candidate's skills and potential - no bar for the ideal candidate.

About the Role:

We are seeking a visionary Chief Marketing Officer (CMO) to lead the marketing function and drive growth across our FoodTech & E-commerce verticals. The ideal candidate will be a strategic thinker with deep experience in digital-first marketing, brand building, customer acquisition, and retention strategies suited to the fast-evolving Indian consumer landscape.

The CMO will be responsible for developing and executing marketing strategies that build a powerful brand, deliver measurable business results, and create meaningful engagement across all customer touchpoints.

Key Responsibilities:

Strategic Leadership

-   Develop and implement a comprehensive marketing strategy aligned with overall business objectives.

-   Own the marketing P&L, ensuring optimal ROI across performance and brand spending.

-   Lead brand positioning and differentiation to strengthen the company's presence in the Indian market.

-    Drive customer-centric strategies, leveraging data insights and consumer behavior trends.

Brand & Communication

-    Build a strong, consistent, and aspirational brand identity across digital, ATL, and BTL channels.

-    Oversee creative direction, brand storytelling, and campaigns to enhance recall and loyalty.

-     Manage PR, media relations, influencer partnerships, and CSR-driven communication initiatives.

Digital & Performance Marketing

-    Lead digital marketing efforts across SEO, SEM, paid media, social, affiliate, and influencer marketing.

-    Utilize analytics tools to measure performance, optimize campaigns, and improve customer acquisition costs (CAC).

-     Collaborate with product and technology teams to enhance user experience (UX) and conversion funnels.

Customer Acquisition & Retention

-    Develop omni-channel customer acquisition strategies tailored to the Indian digital ecosystem.

-    Build CRM and loyalty programs to drive retention, repeat purchases, and LTV growth.

-     Implement data-driven personalization and marketing automation initiatives.

Leadership & Team Management

-    Build, mentor, and lead a high-performing marketing team.

-    Foster a culture of innovation, agility, and accountability.

-    Collaborate cross-functionally with Product, Sales, Operations, and Finance teams.

Candidate Profile

Education:

-    MBA/PGDM in Marketing, Business, or related field from a reputed institute preferred.

Experience:

–20 years of marketing experience, with at least 5+ years in a senior leadership role.

Proven experience in FoodTech, E-commerce, or Digital brands.

Strong understanding of Indian consumer behavior, regional nuances, and tier-wise marketing strategies.

Hands-on expertise in digital marketing, growth hacking, and brand building.

Skills & Competencies:

-    Strategic mindset with a strong analytical approach.

-    Excellent leadership, communication, and stakeholder management skills.

-    Deep understanding of marketing automation tools, analytics platforms, and CRM systems.

-     Ability to blend creativity with data-driven decision-making.

Experience in scaling marketing operations in high-growth startups or large consumer brands.

Interested candidates, please drop your CV