Paid Search Manager

2 weeks ago

Hyderabad, Telangana, India Bidmath Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Location:
Hyderabad (India)

Department:
Performance Marketing

Experience:
3-5 years

Type:
Full-time

ABOUT BIDMATH

Bidmath is a global digital media and data-driven marketing company with expertise in programmatic advertising, commerce media, AI-driven optimization, and social media innovation. With offices across Asia-Pacific and Europe, we help brands grow by combining advanced technology, strategy, and creative excellence.

ROLE OVERVIEW:

We are seeking a
Paid Search & Performance Marketing Manager
to own planning, activation, and optimization of search and commerce campaigns across
Google Ads, Bing Ads, YouTube, Amazon Ads, and other retail media networks
.

The ideal candidate is both strategic and hands-on — capable of crafting performance frameworks, managing budgets, and turning data into decisions. You'll be part of a cross-functional team working with creative, data, and client partners to deliver business growth for multi-market brands.

KEY RESPONSIBILITIES

  • Lead end-to-end management of paid search campaigns across Google, Bing, and retail media platforms.
  • Develop full-funnel search strategies covering keyword planning, bidding, audience segmentation, and ad copy testing.
  • Manage Performance Max, Shopping, Dynamic Search, and YouTube for Action campaigns to drive qualified traffic and sales.
  • Deploy automated bidding, scripts, and feed-based optimization to improve CPC and ROI.
  • Integrate conversion tracking and event data (GA4, GTM, Floodlight, Conversion API) to ensure accurate measurement.
  • Collaborate with the creative and analytics teams to align media performance with brand narratives and consumer insights.
  • Analyze performance data, generate insights, and present weekly/monthly performance reviews to clients.
  • Pilot emerging search ecosystems (Amazon Ads, TikTok Search Ads, AI-driven retail networks) to stay ahead of market trends.
  • Support cross-channel initiatives with the social and commerce teams to maximize synergy between paid search and paid social.

REQUIREMENTS:

  • 3-5 years of hands-on experience managing multi-platform paid search campaigns (agency or brand side).
  • Proven record of optimizing large-budget accounts.
  • Expertise in Google Ads, Bing Ads, Search Ads 360, GA4, and Merchant Center.
  • Working knowledge of Amazon Ads, retail media networks, or marketplace ads preferred.
  • Strong understanding of tracking, attribution, and data-layer setup (GA4, GTM, Floodlight).
  • Proficiency in Excel/Sheets and dashboard tools (Data Studio, Looker Studio, or Power BI).
  • Excellent analytical, communication, and client presentation skills.
  • Google Ads / Bing Ads / SA360 certification preferred.

What We Offer

  • Opportunity to shape paid search strategy for top-tier brands in one of the fastest-growing digital markets.
  • Hands-on exposure to advanced search and automation tools across Google, Bing, and retail ad ecosystems.
  • Collaborative, data-first environment where media, analytics, and creative teams work together to drive measurable growth.
  • Competitive compensation and benefits, with a clear career path toward Performance Lead or Strategy roles.
  • Access to continuous learning and innovation programs focused on new ad formats, audience modeling, and measurement frameworks.

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