
Area Sales Executive
3 days ago
Responsibilities
- Sales & Revenue Generation:
Drive primary and secondary sales across your territory by setting targets, planning
monthly/weekly objectives, and executing initiatives in collaboration with TSIs and
distributors.
- Team Management:
Manage and mentor a team of 45 Territory Sales In-Charges (TSIs) and Sales Officers (SOs),
ensuring productivity, performance reviews, training, and adherence to market execution
plans.
- Distribution & Market Expansion:
Strategically expand distribution by appointing and developing distributors, ensuring ROI
visibility, optimizing beat coverage, and improving last-mile delivery.
- Trade Engagement & Visibility:
Engage directly with trade partners to build strong relationships, improve visibility of Eggoz
products, and implement trade promotions and schemes.
- Stakeholder Engagement:
Coordinate with internalstakeholders including demand planning, supply chain, and finance
to ensure alignment of market needs and backend support.
- Data & Input Utilization:
Analyse field data using SMIS and Field Assist Software to derive actionable insights. Utilize
analytics for business forecasting, performance monitoring, and ROI calculation.
Requirements
- 1-3 years of experience in Fresh/Dairy/FMCG category
- MBA in Business, Sales, Marketing, or a relevant field from a good institute
- Proficiency in MS Excel, SMIS, and Field Assist Software
- Strong planning, stakeholder management, and problem-solving skillsRole & responsibilities
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