
Marketing Manager
5 days ago
Role & responsibilities
Role Overview
We are seeking a dynamic and creative Marketing Manager to lead the brands marketing and customer engagement strategy. The role involves being the bridge between the resort and external agencies/vendors, ensuring brand consistency, and driving both digital and offline marketing initiatives to generate leads, partnerships, and brand visibility.
Key Responsibilities
Brand & Agency Coordination
Work closely with the digital marketing agency to plan, monitor, and evaluate campaigns.
Ensure brand guidelines and storytelling are consistent across platforms.
Offline Marketing Execution
Manage hoardings, outdoor campaigns, exhibitions, PR tie-ups, and offline activations.
Identify high-visibility locations and ensure impactful creatives.
Partnerships & Alliances
Build and maintain strong relationships with wedding planners, event organizers, decorators, salons, bridal boutiques, and corporates.
Create cross-promotional opportunities with lifestyle brands.
Events & On-ground Marketing
Plan and execute launch events, influencer nights, food festivals, bridal showcases, and community engagements.
Oversee event branding and media coverage.
Lead Management & Reporting
Track inquiries from both online and offline channels.
Maintain CRM records and report conversion metrics to management.
Content & PR
Coordinate content shoots, influencer collaborations, and press releases.
- Liaise with lifestyle magazines, media outlets, and PR agencies for brand coverage.
Key Skills & Qualifications
- MBA/PG in Marketing, Mass Communication, or related field.
- 4–7 years' experience in hospitality, luxury, or event marketing.
- Strong network with wedding planners, event managers, and media in Hyderabad.
- Creative thinker with strong execution skills.
- Excellent communication & presentation abilities.
- Ability to work under pressure and manage multiple stakeholders.referred candidate profile
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