Performance Marketing Manager
2 days ago
Job Summary:
The Performance Marketing Manager will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns across multiple channels to achieve ROI and growth objectives. The role requires strong analytical skills, strategic thinking, and hands-on experience with paid media platforms.
Key Responsibilities:
- Plan and execute performance marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic networks.
- Manage and optimize paid acquisition campaigns to drive conversions, reduce CAC, and maximize ROI.
- Conduct keyword research, audience targeting, and ad copy testing to improve campaign performance.
- Monitor, analyze, and report campaign performance metrics using analytics tools (Google Analytics, Data Studio, etc.).
- Collaborate with creative and content teams to develop engaging ad creatives and landing pages.
- Implement and manage tracking mechanisms (UTMs, pixels, tags) for accurate attribution and conversion tracking.
- Stay updated with digital marketing trends, tools, and best practices.
- Manage budgets, forecast spends, and ensure campaigns are aligned with business objectives.
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