Brand Marketing Manager

Brand Marketing Manager (Organic Social, Thought Leadership, Earned Media, Tradeshows)

Gurugram/Pune/Chennai (Remote/Hybrid)

Who is ZoomRx?

ZoomRx is a rapidly growing life science market research and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world's biggest biopharmaceutical companies answer questions no one else can. We support our clients through their entire business lifecycle; providing market intelligence that helps them launch new therapies, optimize promotional efforts, defend against competitive pressure, shape marketing strategies, and much more.

At ZoomRx we also have various impactful products (Ferma.AI, PERxCEPT, & HCP-PT). Ferma.AI provides healthcare intelligence to pharma firms of all sizes, making it easy for teams to stay on top of their market landscape and help them make informed decisions. PERxCEPT is a one-stop shop for omnichannel intelligence in the life sciences industry, providing visibility into every digital campaign in a market from the customer's point of view. HCP-Pt conversations is a point-of-care market insights platform that gives a real-world view of the prescribing process. Brand Builder provides holistic insights programs for new brand launches and post-launch brand optimization.

At ZoomRx, we have a flat organization structure where everyone is encouraged to take risks, learn from mistakes, and continuously grow towards realizing their career goals. We offer a collaborative, environment that optimizes for the:

• pride in doing high-quality work
• joy of tackling creative, intellectually challenging work
• camaraderie of working with smart, grounded peers

What will you be a part of?

As Brand Marketing Manager, you'll build and scale ZoomRx's organic brand presence across multiple channels. This role demands a strategic operator who can establish repeatable processes, elevate executive visibility, and translate brand activity into measurable business impact. You'll own the systems and workflows that drive consistent brand performance while embodying our Creative Sage archetype—combining deep expertise with innovative thinking. Why this role matters: Build ZoomRx's organic brand presence, distribute thought leadership and capture earned media, grow executive visibility, and elevate event impact.

What does your day look like as a Brand Marketing Manager?

• Design and execute a comprehensive organic social media strategy (LinkedIn primary, X/YouTube secondary) with documented processes, content calendars, and performance frameworks that can scale across 5-10 product lines
• Build and operationalize a thought leadership distribution engine—from content repurposing workflows to syndication partnerships—ensuring consistent executive voice across owned, earned, and social channels
• Establish and manage earned media operations: cultivate journalist relationships, coordinate contributed articles and speaking opportunities, track PR database metrics, and create award submission processes
• Develop and run executive visibility programs with clear SOPs: social media coaching, byline development pipelines, conference speaking workflows, and quarterly visibility reporting
• Own end-to-end tradeshow management with measurable pipeline targets: booth strategy, speaking abstract development, promotional campaign coordination, pre/post-event nurture sequences, and attribution tracking
• Create a brand performance measurement framework: define KPIs, build dashboards, establish reporting cadence, and translate insights into strategic recommendations.
• Partner cross-functionally with Product Owners, Sales, and Design teams to maintain brand consistency and align messaging with business priorities

What will make you successful as a Brand Marketing Manager candidate?

• 5+ years in B2B brand, content, or social media marketing within complex industries (life sciences, healthcare, SaaS, or professional services strongly preferred)
• 3+ years of experience activating brand across digital properties and channels: Hands-on experience managing website content, collaborating with designers and developers on brand expression, and ensuring consistent brand identity across organic social, email, landing pages, and digital touchpoints
• Comfortable with CMS platforms (WordPress, HubSpot CMS, or similar)
• Proven track record building organic social programs from ground up with documented growth in reach, engagement, and follower quality—portfolio required
• Demonstrated success securing earned media placements, contributed articles, and speaking opportunities at industry events
• Strong process orientation: experience documenting workflows, creating SOPs, and building scalable systems that enable team efficiency
• Exceptional editorial judgment and copywriting skills; comfortable translating technical subject matter into compelling narratives for diverse audiences
• Experience working with C-suite executives and subject matter experts to develop authentic thought leadership
• Hands-on expertise with social media management platforms (Hootsuite, Sprout Social, or similar), LinkedIn analytics, and PR database tools (Cision, Meltwater, or equivalent)
• End-to-end tradeshow experience including booth planning, logistics coordination, on-site execution, and post-event attribution
• Analytical mindset with ability to connect brand metrics to business outcomes and make data-informed recommendations.
• Highly organized, detail-oriented, and able to manage multiple concurrent initiatives across stakeholder groups.

Why should you choose ZoomRx?

• You will have wide-reaching creative control and the power to make impactful decisions. At ZoomRx, we favour collaboration over hierarchy.
• You will develop deep expertise in a wide range of topics within life sciences by drawing on existing knowledge bases while building new ones.

• You will work with smart, grounded peers who are experts in their own right and thrive on the camaraderie of working in high-performance, intelligent, impactful teams.

• You will join a vertically integrated organisation - with our own business consulting team, cutting-edge technology platform, and robust panels of healthcare professionals - empowered to provide our clients with highly tailored, fast, effective solutions that other consultancies cannot.