PPC Specialist

1 week ago


India Partner One Capital Full time ₹ 12,40,000 - ₹ 24,00,000 per year

We are looking for a data-driven Senior Performance Marketing Specialist with deep expertise in Google Ads and LinkedIn Ads. You will be responsible for driving high-quality leads in the America region, scaling paid campaigns, improving attribution accuracy, and maximizing ROI across channels. This role requires strong executional skills, advanced tracking knowledge, and hands-on experience with marketing automation platforms.

Key Responsibilities

  • Strategize, execute, and optimize Google Ads and LinkedIn demand-generation campaigns 
  • Manage large monthly budgets with a strong focus on pipeline growth and measurable ROI
  • Set up accurate tracking using Google Tag Manager, attribution models, and conversion pixels
  • Implement A/B testing for messaging, creatives, and landing experiences
  • Partner with content, design, and sales teams to align on ICP, targeting, and campaign funnels
  • Develop performance dashboards and deliver insights to accelerate campaign success
  • Ensure smooth integration of leads into CRM and nurturing workflows
  • Utilize automation platforms for lead scoring, routing, and conversion tracking
  • Keep up with the latest advertising trends, platform innovations, and best practices
Requirements
  • 7–8 years of hands-on PPC/demand generation experience
  • Strong command of Google Search, Display, YouTube & LinkedIn Lead Gen campaigns
  • Proven experience handling high-budget paid campaigns
  • Expertise with analytics and tracking tools:
  • Google Analytics, GTM, Google Conversions
  • Experience with marketing automation & CRM platforms:
  • HubSpot, Marketo, RampMetrics, Zoho (or similar)
  • Proven success in B2B tech or SaaS marketing
  • Strong analytical and problem-solving skills
  • Excellent communication and stakeholder management

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