PPC Specialist

5 hours ago


Surat India Identixweb Limited Full time

Job Description Job Description We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS. Roles & Responsibilities for PPC Specialist - Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, LinkedIn Ads, etc. - Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required). - Conduct keyword research, audience targeting and competitor analysis for multiple markets. - Create and test ad copies, landing pages and extensions to improve CTR and conversion rate. - Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS. - Set up and track conversions using Google Analytics, Tag Manager, and other tools. - Prepare weekly and monthly performance reports with insights and recommendations. - Collaborate with sales, marketing and product teams to align campaigns with business goals. Qualification and Requirement - 3+ years of strong experience in PPC / Performance Marketing. - Proven experience running campaigns for SaaS products (product or service company, domestic and/or international). - Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred. - Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools. - Data-driven mindset with strong analytical and reporting skills.


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