Product Marketing Manager – Developer Platforms

3 days ago

Bengaluru, Karnataka, India Sarvam AI Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Product Marketing Manager – Developer Platforms

About the Role

We're hiring a Product Marketing Manager to lead how we position Sarvam's developer platform. This role is focused on helping developers understand what they can build with our stack and why they should build it with us. You'll be responsible for crafting clear messaging, supporting launches, and enabling adoption among India's growing community of AI builders.

You'll work closely with the Product and developer relations team to land new capabilities, explain technical advantages without hype, and ensure we show up with credibility in front of the developer audience. This includes everything from launch briefs and product explainers to supporting onboarding funnels, builder programs, and early user cohorts. We're looking for someone who understands how developers evaluate tools, what makes technical content stick, and how to position differentiated infrastructure and models in a competitive landscape. Your work will help define how developers build with Sarvam and how we become the default stack for AI in India.

Key Responsibilities

Positioning and Messaging Own how we communicate the value of our APIs and developer tools. Focus on what matters to developers - performance, latency, control, local language support, reliability, and cost.

Launch Support Collaborate with Product and Developer Experience teams to bring new features to market. Frame the value clearly, announce it effectively, and help developers see where it fits.

Builder-Facing Content Create or coordinate product explainers, sample use cases, and ecosystem spotlights that help developers move from awareness to adoption.

Community Programs Support developer initiatives including onboarding cohorts, hackathons, discord and early-access pilots.

Feedback Loops Stay close to the builder community. Learn what's working, what's confusing, and what developers are trying to do with the stack. Feed those insights into product and messaging.

Adoption Metrics and Insights Work with Growth and Product to understand usage patterns, identify drop-offs, and suggest improvements to messaging, copy, or entry points.

Requirements

  • 3 to 5 years of experience in product marketing, developer advocacy, or builder-focused growth

  • Strong writing skills, especially for developer-first content

  • Familiarity with how developers evaluate platforms, compare APIs, and move from testing to integration

  • Ability to work closely with Product, Engineering, and Growth to move quickly and execute well

  • Bonus: experience supporting launches or community programs for developer infrastructure, AI models, or API-based tools

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