Sales Enablement Lead

3 days ago

Mumbai, Maharashtra, India WebEngage Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About WebEngage

WebEngage is a customer data and marketing automation platform that helps consumer businesses drive growth through personalized engagement across channels. With 850+ global customers, we're building a truly global SaaS company out of India.

As we accelerate our GTM motion across Enterprise and Mid-Market segments globally, we're looking for an AI-first Sales Enablement Lead to bridge the gap between sales, product marketing, and content — building systems, training, and assets that help our sales team consistently win.

The Mission

This role is about scaling knowledge, messaging, and sales execution, not just training reps. You'll bring together enablement, product storytelling, and AI-powered content delivery to make sure our sales team has everything they need — when they need it, wherever they are.

You'll work closely with Product Marketing, Content, and RevOps to build a modern enablement engine.

What You'll Own
  • Build and lead the end-to-end enablement function: onboarding, continuous training, certifications, playbooks.
  • Translate product and feature updates into sales-ready narratives and assets in collaboration with Product Marketing.
  • Use AI tools (e.g., ChatGPT, Notion AI, Gong AI, Refract, Mindtickle) to automate knowledge delivery and contextual training.
  • Create, manage, and maintain a dynamic enablement content library — think playbooks, pitch decks, talk tracks, industry use cases, etc.
  • Build just-in-time learning experiences using LMS + AI for personalization at scale.
  • Partner with RevOps to analyze sales performance data and identify enablement gaps.
  • Run high-impact training sessions, bootcamps, workshops, and deal clinics.
  • Ensure sales is aligned with the latest product positioning, customer stories, and competitive intelligence — all delivered through smart, accessible formats.
Who You Are
  • 4–7 years of experience in Sales Enablement, Product Marketing, or Strategic Content, ideally in a SaaS, B2B, or Martech environment.
  • A strong grasp of sales methodologies (e.g. MEDDIC, Challenger, SPIN) and how to teach and reinforce them.
  • Proficient with tools like Gong, Highspot, Showpad, Mindtickle, HubSpot/Salesforce — and an eye for AI tools that improve scale and precision.
  • A strong writer and storyteller — you can break down technical features into crisp, benefit-led messaging for customer-facing teams.
  • Experience building and delivering scalable content and training programs.
  • Thinks in systems and processes. You don't just build decks — you build engines.
  • Entrepreneurial mindset; you thrive in ambiguity and enjoy building from scratch.
Bonus Points For:
  • Experience enabling a global sales org across multiple regions (APAC, MENA, NA).
  • Background in product marketing or technical content strategy.
  • Built or contributed to AI-first internal knowledge hubs or training tools.

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