Marketing & Sales Executive

2 weeks ago

Gurgaon, Haryana, India JCBL Accessories Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Plan, create, schedule, and publish engaging content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
  • Assist in developing and executing monthly content calendars in alignment with marketing campaigns and product launches.
  • Write compelling captions and copy that resonate with our target audience.
  • Monitor, respond to, and engage with followers and user-generated content.
  • Track, analyse, and report on social media metrics and performance, suggesting improvements based on data insights.
  • Research industry trends, competitors, and new platforms or features to keep our strategy fresh and relevant.
  • Coordinate with graphic designers, photographers, videographers, and other team members for content requirements.
  • Assist in running paid social media campaigns (boosted posts, ads) and monitoring their performance.
  • Support influencer collaboration initiatives and partnership campaigns.
  • Stay updated with best practices and emerging trends in social media, digital marketing, and technology.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, Media, or a related field.
  • 1–2 years of experience managing brand social media accounts (internships included).
  • Strong copywriting and storytelling skills.
  • Familiarity with social media management tools (e.g., Buffer, Hootsuite, Later).
  • Understanding of basic design tools (e.g., Canva) or ability to brief creative requirements effectively.
  • Good analytical skills to interpret social media data and KPIs.
  • Creative mindset, attention to detail, and ability to work under tight deadlines.
  • Excellent verbal and written communication skills.

Preferred:

  • Knowledge of running Meta Ads, LinkedIn Ads, or similar paid campaigns.
  • Experience in photography, video editing, or basic graphic design.
  • Prior work in e-commerce, automotive, lifestyle, or tech industries.

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