
Influencer Marketing Manager
1 week ago
Job Title: Influencer Marketing Manager
Experience: 3+ years
Location: Shivajinagar, Pune
Job Description:
We are seeking a dynamic and creative
Influencer Marketing Manager
to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.
Key Responsibilities
1. Campaign Strategy & Execution:
-Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
-Develop innovative strategies to maximize reach and engagement.
2. Influencer Identification & Partnerships:
-Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.
-Build and nurture long-term relationships with influencers to ensure consistent brand representation.
3. Content Development & Coordination:
-Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.
-Ensure timely and impactful delivery of influencer-driven campaigns.
4. Performance Tracking & Optimization:
-Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.
-Optimize campaigns based on insights and trends for continuous improvement.
5. Budget Management:
-Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.
6. Trend Analysis:
-Stay updated on industry trends, emerging platforms, and influencer marketing best practices.
Provide recommendations to maintain a competitive edge.
Key Skills:
-Sales-Driven:
Results-focused with a strong ability to meet and exceed campaign objectives.
-Outgoing and Extroverted:
Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.
-Trend-Oriented:
Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
-Proactive with Digital Media
: Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.
-Fluent in English and Hindi:
Strong communication skills to engage with diverse influencers and teams effectively.
Qualifications:
Experience:
3-5 years of experience in influencer marketing, social media, or digital marketing.
Education:
Bachelor's degree in Marketing, Communications, or a related field..
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