Deputy Manager Marketing

2 weeks ago

Delhi, Delhi, India Solis Nature Full time ₹ 10,00,000 - ₹ 12,00,000 per year

Role Overview

We are seeking a dynamic and strategic Deputy Manager – Marketing to lead and execute the company's overall marketing initiatives. This role involves end-to-end ownership of marketing initiatives of the brand. The candidate will work closely with the team & cross-functional departments to drive bookings and brand visibility.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies and annual plans aligned with company goals.
  • Lead and monitor Meta (Facebook & Instagram) and Google Ads Performance campaigns including setup, optimization, and reporting.
  • Lead and optimize content marketing initiatives, including blog reviews, social media strategy, guest posting, backlinking, SEO planning, and performance tracking.
  • Plan and execute brand and performance campaigns to drive traffic, leads and conversions.
  • Manage marketing budgets, ensuring optimal ROI across paid and organic channels.
  • Collaborate with internal and external teams for creative development, influencer outreach and partnerships.
  • Analyze marketing data, track KPIs, and prepare monthly performance and growth reports.
  • Guide and mentor junior team members to enhance their performance and skill sets.
  • Ensure brand consistency and quality across all platforms and communication channels.

Qualifications & Skills

  • Bachelor's or Master's degree in Marketing, Business or a related field.
  • 6+ years of experience in digital marketing, preferably in travel & hospitality.
  • Strong expertise in Google Ads, Meta Business Suite, SEO and web analytics tools, with a proven ability to handle end to end marketing of the brand.
  • Excellent understanding of online customer acquisition, funnel optimization, and conversion strategies.
  • Experience managing a company's end to end brand presence.
  • Strong analytical, creative, and communication skills.

Compensation

₹10–12 LPA (CTC) depending on experience & fit.

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