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Key Account Manager- Brand Experiences
2 weeks ago
Key Responsibilities:
• Identify and pursue new business opportunities in the BTL/experiential marketing domain.
• Build and maintain strong, long-term relationships with key clients and decision-makers.
• Develop tailored brand experience solutions (events, activations, promotions, experiential marketing) to meet client objectives.
• Work closely with internal creative, strategy, and operations teams to ensure smooth execution of client campaigns.
• Achieve revenue targets through effective account management and upselling opportunities.
• Monitor market trends, competitor activities, and emerging opportunities in the BTL space.
• Prepare and present business proposals, pitch decks, and client presentations.
• Act as a strategic advisor to clients, providing insights that add value to their brand campaigns.
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Skills & Competencies:
• Strong background in business development, sales, or client servicing within advertising, events, or BTL industry.
• Excellent communication, presentation, and negotiation skills.
• Ability to develop and maintain strong client relationships.
• Strategic thinking with a creative problem-solving approach.
• Proven ability to achieve and exceed sales/revenue targets.
• Knowledge of BTL activations, events, promotions, and brand experience marketing.
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Qualification & Experience:
• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 3–7 years of experience in business development or client servicing (preferably in BTL/advertising/event management).
